Топ-10 производителей румян в Китае

Введение

The Chinese cosmetics industry has developed very rapidly in recent years and plays an important role in the global beauty market. Blush, as a key product in makeup, can help people create a natural glow and healthy complexion, so it is very popular. In order to meet the various needs of domestic and foreign consumers, from powder to paste to liquid blush, Chinese manufacturers have made great efforts in formula innovation and production quality. This article will introduce the ten major blush product manufacturers in China to see what advantages they have in quality, environmental protection and innovation. When purchasing or branding, you can focus on the characteristics of these manufacturers.

Overview of China’s Cosmetics Industry

China’s cosmetics market is getting bigger and bigger, and it is expected to reach about 500 billion yuan by 2025. This is mainly because everyone’s income has increased, online shopping has become more and more convenient, and the demand for high-end cosmetics is also growing. Blush, as an important part of makeup, has different textures such as powder, paste, and liquid, and there are many color options, suitable for various makeup from daily to professional. Consumers are now more concerned about whether the product uses natural ingredients, whether the effect is long-lasting, and whether the packaging is environmentally friendly. These requirements also prompt manufacturers to continuously develop new products.

What to look for when choosing a supplier

When choosing a blush manufacturer, the following points are particularly important:

• Product quality: Is the formula safe? Does the color look good? How does it feel when applied? How long does the effect last?

• Innovation: Do they have any new textures, colors, or packaging designs?

• Production capacity: Can they produce in large quantities? Can they customize the product according to my requirements?

• Certification compliance: Do they have internationally recognized certificates such as ISO, FDA, and GMPC?

• Environmental sustainability: Are the materials used environmentally friendly? Are animal tests conducted during the production process?

• Market reputation: Does the product sell well at home and abroad? How are the customer reviews?

Major blush manufacturers in China

The following ten manufacturers have their own characteristics in blush production:

1. Nako Cosmetic

Company Background: Established in 1998, headquartered in Guangzhou, with over 25 years of experience in cosmetics production, specializing in OEM/ODM services.

They can make powder, cream, and liquid blush, characterized by bright colors and long-lasting effects. This company has passed ISO and FDA certification, has strong R&D capabilities, and has a low minimum order quantity, so small brands can also cooperate. If the purchaser chooses them, they can make full use of their advantages of flexible customization and small batch production, especially for start-up brands. Remember to ask for samples first to see the quality, confirm whether the formula color is what you want, and then ask whether the delivery time can catch up with your plan.

2. Guangzhou Xiran Cosmetics Co., Ltd.

Company Background: Founded in 2009, mainly engaged in cosmetics OEM.

Guangzhou Xiran Cosmetics are particularly good at making liquid blush, which is very light and easy to spread, suitable for all skin colors, and can also help you design packaging. The minimum order quantity is 1,000 pieces, which is convenient for customization. If the brand likes natural makeup effects, they can focus on their liquid blush, and at the same time ask whether the packaging materials are environmentally friendly and whether the production speed can keep up with the rapid pace of new products launched by e-commerce.

3. Zhejiang B&F Cosmetics Co., Ltd.

Company Background:Founded in 2005, it produces various cosmetics, including blush.

They mainly provide multi-color blush palettes and single-color powder blush, emphasizing natural ingredients and environmentally friendly packaging. The factory is located near Shanghai and Ningbo ports, which makes shipping easy. The products are sold to Europe, America and Southeast Asia, and the price is competitive. Export brands can consider them, but you should confirm whether the promotion of natural ingredients has relevant certification (such as ECOCERT), and then see whether the multi-color palette meets the preferences of different markets and whether the price and quality match.

4. Leecosmetic

Company Background:Founded in 2012, it specializes in small batches and one-stop customization services.

They have their own blush brand (Facescret), which has matte and pearlescent blush palettes. The most special thing is that the minimum order quantity can be as low as 1 piece, which is very friendly to brands that are just starting out. They also provide free samples and fast delivery. If online celebrity brands or small retailers just want to test the waters first, this ultra-low minimum order quantity and fast delivery model is very suitable. Remember to look at the samples carefully to make sure you are satisfied with the color effect and packaging design.

5. Guangzhou Olehana Biotechnology

Company Background:Founded in 2005, with more than 20 years of R&D experience, the factory has passed ISO 22716 and GMP certification.

They mainly make cream and liquid blush, with a particular emphasis on using natural ingredients and not testing on animals. The products meet European and American standards. If your target customers are particularly concerned about whether the product is pure natural and cruelty-free, this factory is worth considering. Remember to try the durability and skin feel of the cream blush, and then ask if they have environmentally friendly packaging options.

6. Ariel Cosmetic

Company Background:Founded in 1998, it has advanced production equipment and high requirements for workshop environment.

Ariel Cosmetic produce high-quality blush palettes and blush sticks, and many beauty salons and e-commerce brands use their products. The advantage is that the product texture is very delicate and meets EU standards. Brands pursuing professional quality can pay attention to them. It is recommended to test the performance of blush sticks in different cold and hot environments to confirm whether their large-scale production capacity is sufficient, and then see if the packaging can reflect the grade of your brand.

7. Shenzhen Fundy Cosmetics Co., Ltd.

Company Background:Located in Shenzhen, it focuses on the production of color cosmetics.

They mainly make multi-color blush palettes, and some products are also waterproof and sun-proof, which is quite suitable for daily use. The biggest advantage is the low minimum order quantity, which only requires 50 pieces, fast delivery, and good customer feedback. For small e-commerce companies or brands that only want to enter the regional market, this low threshold and fast logistics are very practical. Remember to test whether the advertised waterproof effect is true, and the packaging design must also meet the aesthetic tastes of local people, and also see how fast the customer service responds.

8. Zhejiang Taoyel Biological Technology Co., Ltd.

Company Background: This factory produces makeup and skin care products and has ISO certification.

The blush (powder and paste) they make is very cheap, with a unit price of about US$0.55-0.85, which is suitable for wholesale. The minimum order quantity is 1,000 pieces. Brands that are mainly engaged in the wholesale market with a tight budget can take a look at them. But be sure to carefully check whether the product quality can accept this price, whether the delivery time is suitable for wholesale turnover, and the packaging must meet basic retail requirements.

9. MSmakeupoem

Company Background: A relatively new cosmetics factory in China, specializing in small-batch customization, especially suitable for Internet celebrity brands.

MSmakeupoem can provide samples and customized blush without logos, with a minimum order quantity of 50 pieces, and support mixing different colors in one order. Customization is flexible and responsive. Brands that mainly sell products through social media will need this kind of flexible customization and fast response service. Remember to try out their different color rendering and packaging appeal to ensure that you can keep up with the pace of e-commerce and the customization process is smooth enough.

10. Global Cosmetics (HK) Company Limited

Company Background: Founded in 2004, headquartered in Hong Kong, its products are sold to more than 100 countries around the world.

They produce powder and liquid blush, with high-quality formulas, targeting the high-end market. However, the minimum order quantity is also large, with a minimum order of 10,000 pieces for each formula, which is suitable for large-scale production and the products meet international standards. Mature brands or large retailers who need large quantities of high-quality products can cooperate with them. But first confirm whether you can digest such a large minimum order quantity, the product quality must be high-end enough, and the international logistics capabilities must be strong enough.

New Trends in the Industry

There are several obvious trends in the blush market: people prefer products with natural ingredients, and there is a strong call for no animal testing; liquid blush is selling better and better because of its natural and light makeup effect; environmentally friendly packaging such as recyclable materials are becoming more and more popular; and products that can be used for multiple purposes (such as blush, eyeshadow and contouring in one) are also very popular.

Challenges and Opportunities

Challenges: Domestic and foreign regulations are becoming more and more stringent, and products must be absolutely safe; counterfeit problems will damage brand reputation, and it is critical to manage the supply chain; domestic and foreign brands are in fierce competition, forcing manufacturers to innovate while controlling costs.

Opportunities: Chinese blush has advantages in quality and price, and there are many opportunities to export to Europe, the United States, and Southeast Asia; e-commerce platforms make it easier for manufacturers to find global buyers; more and more small and medium-sized brands and Internet celebrities need flexible small-batch OEM services, which is good for manufacturers that can customize.