The Best-Selling Makeup Brand in Australia

Australia’s makeup market is dynamic, featuring diverse brands catering to consumer preferences. The focus on natural and cruelty-free products aligns with a rising demand for ethical and sustainable choices. Established brands thrive alongside innovative newcomers, reflecting an evolving industry. The market responds to an informed consumer base, emphasizing inclusivity and adapting to changing preferences.

Overview of makeup in the Australia market

Revenue in the Cosmetics market amounts to US$1.59bn in 2023. The market is expected to grow annually by 3.95% (CAGR 2023-2028). In relation to total population figures, per person revenues of US$60.28 are generated in 2023. By 2023, 83% of sales in the Cosmetics market will be attributable to Non-Luxury goods.

Preferences for Makeup Products in the Australia

Sun Protection:

Australia is known for its strong sun, and the residents are well aware of the importance of sun protection. Makeup products with added SPF or the use of a separate sunscreen as a base are common choices to shield the skin from the harsh UV rays.

Long-Lasting Formulas：

Due to the warm climate, people in Australia may opt for long-lasting makeup formulas that can withstand heat and humidity. Water-resistant or sweat-resistant products may be preferred to ensure makeup stays in place throughout the day.

Lightweight and Breathable Products:

Given the often hot and sunny weather, lightweight and breathable makeup products are popular choices. These products allow the skin to breathe and prevent a heavy or cakey feeling, especially during warmer seasons.

Natural and Effortless Looks:

Australian beauty trends often embrace natural and effortless looks. Many individuals prefer makeup products that enhance natural features without appearing overly done. Lightweight foundations, tinted moisturizers, and neutral tones are commonly favored.

Cruelty-Free and Sustainable Options:

There’s a growing awareness and preference for cruelty-free and environmentally sustainable products in Australia. Consumers may look for makeup brands that align with these values and prioritize ethical practices.

Minimalist Approach:

The laid-back and outdoor lifestyle in Australia may influence a preference for a minimalist makeup approach. Multi-use products and simple routines that require minimal effort are often favored.

Local Brands and Indigenous Ingredients:

Supporting local brands and products that incorporate indigenous ingredients can be important. Many Australians appreciate makeup brands that celebrate the unique flora and fauna of the country.

TO Sum Up

In Australia, makeup preferences align with the country’s climate and lifestyle. Sun protection is a priority, leading to a preference for SPF-infused products. Long-lasting formulas suit the warm weather, while lightweight, breathable options are favored. Natural looks, cruelty-free choices, a minimalist approach, and support for local brands underscore the evolving makeup trends in Australia.

The Best-Selling Makeup Brand in Australia

Australis Cosmetics

Australis Cosmetics, a beloved and renowned beauty brand in Australia. Committed to cruelty-free practices, Australis refrains from animal testing during product development and production, proudly holding accreditation on the Choose Cruelty Free (CCF) list. Among the top-selling products is the Fresh & Flawless Pressed Powder. This vegan formula is enriched with eucalyptus and clove essential oils, effectively addressing existing breakouts and aiding in the prevention of future imperfections. The powder contains antiseptic and cooling botanicals, providing treatment and soothing benefits for oily and sensitive areas.

Nude by Nature

Nude by Nature cosmetics harness the power of Australian botanicals, including Kakadu Plum with natural Vitamin C, anti-aging Lilly Pilly, and Cehami for antioxidant defense. Their philosophy goes beyond cosmetics, aiming to benefit the skin.

The luxurious Translucent Loose Finishing Powder seamlessly sets on the skin, naturally prolonging the wear of makeup. Its exclusive feather-light formulation not only manages oil and shine but also conceals fine lines and wrinkles through the subtle reflection of micro particles. Enriched with active natural components, including the indigenous Australian Kakadu Plum, celebrated for its rich Vitamin C content, and Kaolin Clay, this powder promotes a radiant and flawless complexion.

Napoleon Perdis Cosmetics

Napoleon Perdis Cosmetics is a renowned Australian prestige makeup brand that boasts 30 stores and is available through over 350 independent stockists across Australia and online. Established over 25 years ago, the brand continues to lead in product innovation, makeup education, and the realm of sophisticated, prestige beauty.

One of their notable products, the Auto Pilot Pre-Foundation Skin Primer, features a blend of Chamomile, Yarrow Extracts, and Vitamin E. This unique combination works synergistically to fortify, smooth, and enhance hydration levels. For optimal results, apply a thin layer directly onto the skin or following your moisturizer, especially beneficial for dry skin.

INIKA Organic

INIKA Organic, a prominent cosmetics brand originating from Australia, presents an array of beauty products that are both certified organic and vegan. Renowned for its dedication to utilizing natural ingredients and adhering to cruelty-free practices, INIKA Organic offers a luxurious collection of formulations that deliver a clean beauty experience, promoting skin enhancement and nourishment for a radiant and healthy complexion.

INIKA Organic Loose Mineral Foundation SPF 25 stands out as the top-selling loose mineral powder foundation featuring a natural SPF. This premier mineral powder boasts flawless, customizable coverage achieved through 100% natural ingredients. Its silky, buildable texture seamlessly blends, resulting in a naturally airbrushed complexion. Not only does it provide the desired level of coverage without drying out the skin, but it also ensures a radiant finish.

Thin Lizzy Cosmetics

Thin Lizzy Cosmetics, originating from Australia, is a widely recognized beauty brand known for its diverse range of high-quality makeup products. Lizzy offers popular items such as foundation powders and eye products, catering to various skin tones and preferences. The brand prides itself on delivering innovative formulations that celebrate and enhance individual beauty.

One standout product is the Age-Reverse Concealer, featuring an anti-aging active formula with 2% HALOXYL™. This innovative formulation not only optically corrects and refines the skin but also visibly brightens and diminishes the appearance of dark circles and puffiness, providing instantly younger and more radiant eyes.

Who Can Help You Customize Makeup Products with Personal Brand Labels?

For those looking to enter or expand in the Australian makeup market, leveraging custom-branded makeup products is a strategic move. Xiran factory stands out as a valuable collaborator, specializing in tailoring makeup lines to meet the specific preferences of Australian consumers. As a trusted partner, Guangzhou Xiran Cosmetics Co., Ltd. provides a full range of services to customize cosmetics with your brand labels, ensuring your products are distinctive, market-ready, and aligned with your brand identity.

1. Talented Graphic Designers: A team of experienced graphic designers is at your service, crafting distinctive and engaging label designs customized for your makeup products.
2. Tailor-Made Packaging Solutions: Trustworthy packaging suppliers offer personalized packaging choices, enabling you to create packaging that mirrors the unique identity of your brand.
3. Formulation Mastery: Skilled cosmetic formulators collaborate to create exclusive formulas for your makeup products, elevating effectiveness and highlighting key benefits.
4. Advisory Services: Accomplished cosmetic consultants and industry experts are on hand to offer valuable guidance on product development, branding, and ensuring adherence to regulatory standards.

Xiran’s manufacturing facility excels in crafting cosmetics with tailor-made branding solutions for businesses. Renowned in the cosmetics industry, they not only supply a diverse product range but also excel in customization to meet unique specifications. If you’re in search of excellence, competitive pricing, and exclusive offerings, the committed Xiran team is poised to contribute to your success.