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In today’s competitive cosmetics market, brands face various formula options. The “Clean Makeup” concept has received increasing attention in recent years.

So, what is the difference between clean makeup formulas and traditional makeup formulas? Which option is more suitable for your current brand? Next, I will share the results of our team’s research, explore the differences and advantages of these two formulas in-depth, and provide brands with practical decision-making suggestions.

What are Clean Makeup Formulas?

Clean makeup refers to makeup products that do not contain known harmful ingredients. It has emerged as consumers become more aware of product ingredients and their impact on health.

Clean makeup formulas are typically free of parabens, sulfates, and phthalates. Instead, they use plant oils, mineral pigments, and natural waxes.

Generally speaking, Clean makeup meets the following two conditions:

Non-Toxic Formulas

While many beauty and skin care products contain trace amounts of toxic ingredients, such as certain preservatives and chemical sunscreens, clean beauty ensures that non-toxic and safe ingredients are used to protect human health.

Ingredient Transparency

While many beauty and fragrance products do not fully disclose their ingredients, Clean Beauty lists all ingredients to ensure that consumers understand what ingredients are used.

It is particularly noteworthy that clean does not mean pure natural. Clean beauty may contain artificial synthetic ingredients and safe preservatives. It does not emphasize natural or green organic but focuses on providing safe and non-toxic formulas.

What are Traditional Makeup Formulas?

Traditional makeup is well-known in countries and cultures around the world. However, traditional makeup is not always strictly regulated and often contains ingredients not declared “safe” for cosmetic use. Traditional makeup formulas may contain harmful chemicals, preservatives, and allergens.

Traditional formulas refer to classic ingredients and methods widely used in makeup products. These formulas often contain the following characteristics:

Various Ingredients

Traditional makeup formulas often use synthetic ingredients, including preservatives, colors, fragrances, and chemical sunscreens, which help improve product stability and usage experience.

Longer Shelf Life

Due to the use of preservatives, traditional makeup products usually have a longer shelf life and can remain effective for a more extended period.

Stronger Expression

Traditional formulas often provide rich colors and better-concealing effects, suitable for consumers who pursue color rendering and makeup effects.

Lack of Transparency

Many traditional makeup products may not have clear ingredient lists, and consumers have limited knowledge of specific ingredients.

Differences Between Clean Makeup Formulas vs. Traditional Makeup Formulas

The main difference between clean makeup and traditional makeup is the ingredients:

Clean Makeup Formulas: Use safer ingredients for health and the environment, focus on non-toxic and transparent formulas, and reduce irritation to the skin.

Traditional Makeup Formulas May contain harmful chemicals such as preservatives and synthetic pigments, emphasize color performance and durability, and pose potential risks to health.

This difference in ingredients makes clean makeup more advantageous in terms of safety and environmental protection.

The Benefits of Using Clean Makeup Formulas

Safer

Clean cosmetics do not contain ingredients that pose potential safety risks to human health and are safer for health.

Many traditional cosmetics products contain ingredients associated with health problems (such as hormone disorders and allergies).

Higher Transparency of Ingredients

Clean cosmetics usually provide a clear list of ingredients so consumers can better understand the ingredients of the products they use.

This includes transparent sources, transparent processing, transparent safety information, etc.

More Environmentally Friendly

Many traditional cosmetics products, such as petroleum-based chemicals and microplastics, contain ingredients that hurt the earth.

Clean cosmetics formulas are made from ingredients that are biodegradable and less harmful to the environment. It does not contain ingredients that hurt the environment, follows sustainable principles in the production process, selects environmentally friendly materials using packaging materials, and has sustainable principles in labor rights and fair trade.

More Gentle

The ingredients in organic formulas are usually gentler on the skin and suitable for sensitive skin.

In addition, clean cosmetics usually contain natural, nutrient-rich ingredients such as plant extracts, essential oils, and vitamins, which can nourish and improve skin health. Cleansing makeup is less likely to irritate people with sensitive skin or conditions like eczema and rosacea.

The Benefits of Using Traditional Makeup Formulas

Wide Selection

With fewer restrictions, traditional makeup brands can offer a range of finishes, textures, coverage, and different color palettes, allowing for a wide range of creativity and personalization.

More Affordable

A wide price range means consumers can find traditional makeup that fits their budget.

Long-Lasting Results

Many traditional formulas are designed for durability and staying power, perfect for extended wear or special occasions.

Intense Color Payoff

Traditional makeup often offers vibrant colors and rich pigmentation that enhances overall beauty.

Various Textures

Traditional makeup offers a variety of textures, from powders to creams and liquids, to suit different preferences and application techniques.

Proven Brands and Expertise

Many traditional makeup brands have a long history and expertise in formulations, often backed by extensive research and development.

Innovative Formulas

Some traditional products incorporate advanced technologies and ingredients that can enhance performance, such as water resistance or skin benefits.

How Do I Know if a Brand Contains Clean Ingredients?

To determine whether a brand meets the criteria for clean makeup, you can refer to the following steps:

Check the Ingredient List

Carefully read the ingredient list printed on the product packaging. Look for common clean ingredients such as plant extracts, natural oils, and non-toxic preservatives.

Clean makeup brands usually avoid parabens, sulfates, phthalates, SLS surfactants, mineral oils, synthetic fragrances, and dyes.

Brand Claims

Check the brand’s claims on its official website or product promotional materials. Many clean makeup brands will clearly state that their products do not contain harmful ingredients and disclose their ingredient selection criteria.

Look for Certification Marks

Many clean makeup products will have relevant certifications, such as “No Animal Testing,” “Organic,” “Clean Beauty,” or “USDA Organic” labels. Products with these marks usually meet stricter ingredient standards.

Ingredient Analysis Apps/Websites

You can use some ingredient analysis apps or websites to scan product barcodes or upload ingredient lists to evaluate products’ cleanliness.

These applications or websites have the advantage of providing comprehensive information and can collect information on some products that are not registered or filed with the National Medical Products Administration. However, their disadvantages are that the information is not authoritative enough and may impact commercial operations. Users need to be cautious and think critically when using them.

Focus on the Brand’s Mission and Values

Understand the brand’s core philosophy and values. Many brands that focus on clean ingredients mention this in their promotions.

Examples of Clean Makeup Ingredients

• Plant oils like jojoba, coconut, and argan moisturize and hydrate the skin.

• Mineral pigments, such as iron oxide and titanium dioxide, provide color.

• Natural waxes, such as beeswax and carnauba wax, are used to increase the stability and texture of the product.

• Plant extracts, such as aloe vera and green tea extract, have soothing and antioxidant effects.

• Essential oils provide a natural fragrance, but some may cause allergies.

Ingredients to Avoid in Clean Makeup Formulas

• Parabens
• Sulfates, such as Sodium Lauryl Sulfate (SLS)
• Phthalates
• Synthetic fragrances and dyes
• Formaldehyde
• Oxybenzone
• Toluene
• Mineral oil

How do Brands Create Clean Makeup Formulas？

Choosing between clean and traditional makeup is not easy for makeup brands. Here are some key factors to consider:

Define Your Target Audience

Who is your target audience? Is it teenagers, adults, or other groups?

What do they care about most?

Clean makeup may be a better choice if your target audience is focused on health, environmental protection, and sustainability.

Ingredient Transparency

Are your product ingredients clear enough?

Choose products with transparent and easy-to-understand ingredients; provide a detailed ingredient list so that consumers can easily access information to enhance consumers’ trust and willingness to buy.

Brand Values

What does your brand stand for? What kind of message do you want to convey?

If your brand values safety, health, and environmental responsibility, clean makeup may be more in line with those values.

Clean Makeup Formulas

How much are you willing to invest in the formula?

Clean makeup formulas may be more expensive than traditional ones because they often use higher-quality ingredients.

Marketing

How will you market your products?

If you choose clean makeup, highlight its benefits, such as no harmful ingredients, better for the environment, etc.

Certifications and Standards

Look for products with relevant certifications, such as “no animal testing,” “organic,” or “clean beauty” labels.

Examples of Traditional Makeup Ingredients

Synthetic polymers, such as polyvinyl alcohol and acrylate copolymers, are used to form films and increase the durability of products.

Silicone oils, such as polydimethylsiloxane, provide a smooth skin feel.

Pearlizers, such as mica and talc, increase product gloss.

Preservatives, such as phenoxyethanol and methylisothiazolinone, prevent product deterioration.

How do Brands Create Traditional Makeup Formulas？

أبحاث السوق

First, analyze current trends and new products from competitors; understand the types of products and ingredients consumers like; identify their needs and expectations; and better meet market demand.

Product Positioning

Determine whether your product is for teenagers, adults, or other market segments to determine the brand’s core value and market positioning, and choose traditional makeup products that match the brand image to enhance brand identity and consumer loyalty.

Ingredient Safety

When you find a الشركة المصنعة للمكياج to help you produce your products, avoid using products with harmful ingredients.

To ensure compliance with industry standards and consumer expectations, look for transparent manufacturers about their ingredients and testing practices.

Clearly Label Ingredients

In accordance with regulatory requirements, all product ingredients should be clearly labeled so that consumers understand their composition.

Optimize Formula

Try to choose safer alternative ingredients while meeting efficacy requirements; simultaneously, evaluate the risky ingredients in the formula and take measures to reduce the risk.

Pay Attention to Regulations.

Ensure that the ingredients used meet local and international regulatory requirements.
Conduct consumer testing before the product is launched to understand consumers’ acceptance of the product and potential adverse reactions.

الخاتمة

Clean and traditional makeup each has its pros and cons. Ultimately, the best choice for your brand depends on your target audience, brand values, and budget.

By carefully considering these factors, you can make an informed decision, build good customer relationships, and succeed in the competitive makeup market.