Las tendencias del mercado del colorete líquido más vendidas en 2024

Liquid blush is a type of blush. It is a fluid product, including suspension and emulsion. Since Benefit launched its first bottle of liquid blush, many brands have begun to promote this concept. Liquid blush is applied to the cheekbones to create a healthy rosy glow and highlight the three-dimensional appearance of the face. It can give your face a natural rosiness from the inside out, is long-lasting, and will not fall off.

Liquid Blush Market Overview

The liquid blush market was valued at USD 2.5 billion in 2023 and is expected to reach USD 3.5 billion by 2030, growing at a CAGR of 8.02% from 2024-2030.

Liquid blush products often come in a variety of colors and formulas, ranging from light to heavy, to suit different skin tones and preferences around the world. To meet the diverse needs of discerning customers, liquid blush manufacturers focus on creating blushes with skin-friendly natural ingredients that blend seamlessly and are long-lasting.

Liquid Blush Market Trends

Skin Care Effect

Young consumers no longer buy disposable items but prefer multi-use products. Look for liquid blushes that contain skin-care ingredients, like antioxidants to protect or hyaluronic acid to hydrate.

Texture

Thick, greasy liquid blushes have fallen out of favor. Today, lightweight, water-based, natural-looking blushes that are long-lasting and blend easily like a second skin are more popular. Like new liquid blushes in smooth gel and foam mousse textures.

Shades Variety

Variety is a priority, with shades suitable for all skin tones. Brands are expanding their shade options to include cool, warm, and neutral skin tones and undertones.

Consumers’ Demands

The liquid blush market sees participation from consumers across all age groups and regions, with particular emphasis on the preferences of the younger generation. These discerning consumers prioritize product efficacy and ingredient transparency, seeking a makeup solution that delivers a natural, healthy glow. Additionally, they are inclined towards versatile products with sustainable attributes, reflecting a growing awareness of environmental concerns in their purchase decisions.

Top 10 Most Popular Liquid Blush Products

ADDICTION

The spreadability is very good, the texture is watery, and it blends easily. You can quickly spread it with your fingers or a sponge and adjust it if you accidentally apply too much. It is also very convenient for novices who have never used liquid blush before.

INNISFREE

The bristle-shaped brush head makes it easy to control the amount you use, but it doesn’t matter if you apply too much to your face. Because the texture is watery, it can be easily applied to create a natural flush on your skin, whether it is blended or layered!

AQUATOP

The small and cute matte glass packaging is very textured, and the blush’s moist texture is perfect for pairing with a damp foundation! The liquid texture is relatively transparent when applied. If you want a more obvious blush, add a few more drops!

APIEU

Compared with Innisfree, A’PIEU has a broader selection of liquid blush colors, including purple liquid blush.

A CONCEPT

The liquid blush is as clear and transparent as watercolor paint and can be easily used by makeup novices.

MASTER PLUS

Although not much talked about, many of the cosmetics he launched are deeply loved by Korean female stars!

NARS

Korean liquid blushes are natural, moist, and transparent, while European and American liquid blushes are more saturated in color and add bright highlights. Best-selling shades include Dolce Vita and Orgasm.

Orgasm Orgasm Liquid Blush is composed of pink, peach, and golden pearls, so the makeup effect is more advanced and delicate. Dolce Vita is more rose-colored than Orgasm.

Benefit

Coming from a passionate country in the United States, this product from Benefit can be said to be completely capable of creating a sexy girl look! Compared with blushers that can be used on lips and cheeks, Benefit Rouge Water is thinner, translucent, and durable.

Glossier

Glossier is a niche brand that became popular on American social networks and was later compared to the Supreme of the beauty industry by its fans.

Texture: This product is very light and easy to apply. It has a natural makeup feel and high pigmentation. There are six colors in total.

Belleza rara

The Liquid Blush series from Selena Gomez’s personal makeup brand has always been top-rated among beauty experts. In addition to its light and long-lasting formula, the color can also add a deeper makeup look. However, Rare Beauty’s liquid blush dries faster than other brands. It is recommended to apply it to the face and quickly pat it on with a makeup applicator or your fingers.

Two Major Factors That Affect The Quality Of Liquid Blush

1. Formula

The formula is a crucial consideration in the market competition for liquid blush. Bright color payoff, buildable coverage, and lightweight, non-greasy texture are at the top of consumers’ minds. A high-quality liquid blush should be easy to apply and blend, creating a smooth, natural-looking finish.

2. Packaging

In addition to formula, product packaging also significantly impacts consumers’ purchasing decisions. High-quality packaging can ensure product integrity and enhance user experience. Features such as beautiful design, spill-proof functionality, and convenient applicators enhance brand image and consumer appeal.

Who Can Help You Customize Your Liquid Blush？

When you’re seeking assistance in customizing your liquid blush products with personalized brand labels, collaborating with a Private Label Manufacturer is the way to go. Take, for example, Guangzhou Xiran Cosmetics Co.  With extensive experience in global brand partnerships and certifications like ISO 22716, BSCI, FDA, MSDS, COA, and more, Guangzhou Xiran Cosmetics Co., Ltd. is your trusted partner in creating bespoke liquid blush formulations tailored to your brand’s vision.

Here’s how Xiran Cosmetics can elevate your liquid blush line:

Label Design: 

Xiran Cosmetics houses skilled graphic designers adept at crafting unique and eye-catching label designs tailored specifically for your liquid blush products, ensuring they stand out on the shelves.

Expert Formulators:

Proficient cosmetic formulators are dedicated to developing exclusive formulas for your liquid blush products. These formulations are designed to enhance product efficacy and emphasize key benefits, setting your brand apart from the competition.

Industry Consultants:

Benefit from the guidance of seasoned cosmetic consultants and industry experts who can provide invaluable advice on product development, branding strategies, and ensuring regulatory compliance every step of the way.

Xiran Cosméticos specializes in manufacturing cosmetics products with personalized branding, ensuring quality, competitive pricing, and exclusivity for your brand. Whether you’re looking to launch a new liquid blush line or revamp an existing one, Xiran Cosmetics is committed to your success, offering tailored solutions that align with your brand’s goals and aspirations.