Top 10 Private Label Mascara Manufacturers in 2025: A Comprehensive Guide

If you dream of creating your mascara brand, you’re in the right place. The private label mascara market is booming, and partnering with the right manufacturers can turn your vision into reality. But with so many options, how do you choose the best one? Don’t worry—we’ve got you covered.

This guide will introduce you to the top 10 private label mascara manufacturers, explore market trends, explore product types, and share tips on selecting the perfect partner. We’ll also answer your burning questions and include some inspiring success stories. Let’s get started!

Top 10 Private Label Mascara Manufacturers

Here’s a curated list of the best private label mascara manufacturers to help you kickstart your brand:

Colorlab Private Label (USA)

Colorlab Private Label is a leading manufacturer specializing in high-quality private label cosmetics. With a strong focus on innovation and customization, Colorlab allows brands to create unique product lines, including a diverse range of mascaras designed to meet various customer needs.

• Why Choose Them:

Specializing in high-pigment mascaras, Colorlab is a go-to for brands seeking unique, high-performance products.

Xiran Cosmetics (CHINA)

Xiran Cosmetics is a prominent manufacturer in China. It specializes in a comprehensive range of mascaras catering to both budget-friendly and luxury segments. With a commitment to quality and innovation, Xiran aims to meet the diverse needs of consumers in the global beauty market.

Key Features:

• Diverse Product Range: Xiran provides an extensive selection of mascaras, including volumizing, lengthening, and waterproof options to suit various preferences.

• Quality Ingredients: Xiran emphasizes using high-quality, safe ingredients that ensure effective performance without compromising health standards.

• Customizable Solutions: Xiran allows brands to tailor formulations and packaging, allowing for unique product differentiation.

• Why Choose Them: 

Xiran Cosmetics is an excellent choice for brands seeking versatility and quality in their mascara offerings. Focusing on affordability and luxury, they provide products that appeal to a wide range of consumers, making it easy for brands to expand their market reach and enhance their product lines.

Columbia Cosmetics (USA)

Columbia Cosmetics boasts over 30 years of industry experience, specializing in contract manufacturing of color cosmetics and skincare products. With a strong reputation for quality and innovation, Columbia supports brands in bringing their vision to life with high-performance products.

• Why Choose Them:

Columbia Cosmetics is an ideal partner for brands seeking reliability and expertise in the cosmetics industry. Their extensive experience and commitment to quality make them a trusted choice for businesses seeking to create standout color cosmetics and skincare lines.

Rozelle Cosmetics (USA)

Rozelle Cosmetics is a dynamic brand known for its high-quality cosmetics, including a wide range of mascaras and brow pencils. Its team of craftsmen and scientists is dedicated to creating a competitive range of mascara and brow products to meet the needs of different consumers, from volumizing and lengthening mascaras to precision brow pencils for a sophisticated look.

• Why Choose Them:

Rozelle Cosmetics stands out for its commitment to quality and innovation in the beauty industry. Its team of craftsmen and scientists is dedicated to creating high-quality products with a competitive advantage. The company also offers custom formulations, packaging options, and low minimum order quantities, providing greater flexibility for businesses of different sizes.

CBLC Cosmetics (Germany)

CBLC Cosmetics specializes in high-end private label mascaras, offering a variety of formulas and packaging options to meet different customer needs. With its innovation and quality orientation, it quickly became California’s leading private label cosmetics manufacturer. The goal is to help brands create unique mascara products that appeal to their target market.

• Why Choose Them:

CBLC Cosmetics is an ideal partner for brands looking to launch a high-quality mascara line. Brands can customize mascara packaging based on their characteristics to enhance market competitiveness.

New Look Cosmetics(USA)

Founded in 2005 in California, New Look Cosmetics is a full-service cosmetics and skincare contract manufacturer. The team is passionate about helping brands strategically develop and manufacture innovative products targeting their audiences. All products produced are animal-free. 

• Why Choose Them:

Known for its innovative mascara products, with advanced formulas that focus on enhancing length and volume, making every lash look vibrant. Focus on improving length and volume.

Pinnacle Cosmetics (Canada)

Known for its fashion-forward, high-end products and commitment to quality, Pinnacle Cosmetics has become one of the top private label cosmetics manufacturers. The company offers a comprehensive range of beauty products focusing on color cosmetics.

• Why Choose Them:

Pinnacle offers customized formulation and packaging options, enabling customers to create unique branded product lines that meet the market’s diverse needs.

Classic Cosmetics Inc(USA)

Classic Cosmetics Inc. is a well-known cosmetics manufacturer based in California that focuses on providing high-quality beauty products, including mascaras. The mascara line uses premium ingredients to ensure the products are safe, effective for the eyes, and suitable for use on sensitive skin.

• Why Choose Them:

A leading manufacturer of color cosmetics since 1988, it is known for its innovation and quality.

Oxygen Development (Germany)

Since its founding in 2000, Oxygen Development has been a pioneer in private label cosmetics. It focuses on creating high-performance beauty products, particularly eye makeup.

• Why Choose Them:

Known for its cutting-edge formulations and unwavering commitment to quality, Oxygen Development offers private label solutions that meet the rigorous standards of the beauty industry.

Nature’s Own Cosmetics (Canada)

Nature’s Own Cosmetics is a manufacturer specializing in private label cosmetics. It provides high-quality mascara products. Mascara can be equipped with a variety of customized boxes to enhance its artistic sense and appeal, ensuring that each mascara is unique.

• Why Choose Them:

With rich industry experience and expertise, they ensure that each product meets high-quality standards. Their value customer needs and help brands establish a unique market positioning through customized solutions.

Mascara Market Trend Analysis

Saubere Schönheit:

Consumers are increasingly demanding ingredient transparency and natural ingredients. More and more brands are launching chemical-free mascaras that use natural waxes, oils, and mineral pigments to meet the needs of environmentally conscious consumers.

Nachhaltigkeit:

Many brands are beginning to focus on sustainable development, launching environmentally friendly packaging and recyclable materials to reduce environmental impact.

For example, some brands have launched reusable or refillable mascara packaging to attract environmentally conscious consumers.

Personalized Products:

Customized mascara has become a significant trend as consumers’ pursuit of personalized experiences increases. Brands can stand out by providing unique formulas, colors, and packaging based on customer needs.

Product Types and Functions: Finding the Right Fit

Not all mascaras are created equal. Here’s a quick guide to the most popular types:

• Waterproof Mascara: Perfect for long wear and humid conditions.
• Volumizing Mascara: Adds thickness and drama to lashes.
• Lengthening Mascara: Ideal for creating a natural, elongated look.
• Curling Mascara: Lifts and curls lashes for a wide-eyed effect.

When choosing a product, consider your target audience. For example, younger consumers might prefer bold, volumizing formulas, while older demographics may lean toward lengthening and conditioning options.

Key Factors to Consider When Choosing a Mascara Manufacturer

Alright, let’s talk about choosing the proper private label mascara manufacturer. This isn’t just about picking a name out of a hat—it’s about finding a partner to help you create a product that wows your customers. So, let’s dive into the key factors you need to consider.

Trust me, it’s not as dry as it sounds!

Quality Standards: Don’t Skimp on Safety

First things first—quality is non-negotiable. You don’t want your mascara flaking off or, worse, irritating. Ensure your manufacturer follows international safety and quality regulations like ISO, GMP, or FDA guidelines.

Think of it this way: walk away if their lab isn’t cleaner than your kitchen after a deep clean. Your customers deserve products that are safe, reliable, and fabulous.

For example, at Xiran Makeup Manufacturer, we prioritize quality by using natural, gentle ingredients on the eyes and skin. There are no harsh chemicals or compromises, just clean, beautiful lashes.

Minimum Order Quantity (MOQ): Know Your Budget

Let’s get real—money matters. Some manufacturers require you to order a gazillion units upfront (okay, maybe not a gazillion, but it can feel like it). Look for a manufacturer whose MOQ fits your budget, especially if you’re starting. You don’t want to be stuck with a warehouse full of mascara tubes and no customers. Start small and grow wise.

At Xiran, we get it. That’s why our MOQ starts at just 1000 pcs, making it easier for startups and small businesses to launch their dream products without breaking the bank. Whether testing the waters or scaling up, we’ve got you covered.

Customization Options: Make It Yours

Here’s where the fun begins. A good manufacturer should let you use formulas, packaging, and branding.

Want a vegan, cruelty-free formula? Go for it.

Dreaming of a sleek, gold tube that screams luxury? Make it happen.

The more flexible they are, the more unique your product will be. After all, your mascara should reflect your brand’s personality, not just be another cookie-cutter product.

At Xiran Makeup Manufacturer, we specialize in customization. Whether you are looking for a natural, organic formula or a specific packaging design, we work with you to bring your vision to life. Your brand, your rules.

Delivery Time: Speed Matters

In the beauty world, timing is everything. If your manufacturer takes forever to deliver, you could miss out on trends or lose customers to competitors. Look for a manufacturer that can deliver on time without cutting corners.

Communication: Are They Listening?

This one’s a biggie. A great manufacturer isn’t just a supplier—they’re a partner.

Do they respond to your emails promptly?

Are they willing to answer your (probably endless) questions?

If they’re ghosting you now, imagine what it’ll be like when you’re in a production crisis. Choose someone who’s as invested in your success as you are.

Sustainability: Because the Planet Matters Too

Let’s be honest—consumers care about the environment, and so should you. Look for a manufacturer that uses eco-friendly practices, whether recyclable packaging, sustainable sourcing, or reducing waste. Not only will this make your brand more appealing, but it’ll also give you that warm, fuzzy feeling of doing something good for the planet.

At Xiran, sustainability is at the heart of what we do. Our natural ingredient formulas are suitable for your customers and kind to the planet. Plus, we offer eco-friendly packaging options to help you reduce your environmental footprint.

Samples, Samples, Samples!

Never commit to a manufacturer without testing their products first. Ask for samples to check their mascara’s quality, texture, and performance.

Does it smudge?

Does it clump?

Does it give you those lashes of dreams?

If the sample doesn’t impress you, it won’t impress your customers either.

At Xiran Makeup Manufacturer, we’re confident in our products. That’s why we’re happy to provide free samples so you can see (and feel) the difference for yourself. Natural ingredients, stunning results—what’s not to love?

Final Thoughts

Choosing the proper manufacturer is like dating—you’ve got to find the right match. They must align with your values, understand your vision, and deliver on their promises. Take your time, research, and don’t be afraid to ask questions. After all, your mascara isn’t just a product—it’s a statement. Make it count!

If you’re looking for a partner who offers low MOQs (starting at 1000 pcs), natural ingredient formulas, and a commitment to quality and sustainability, Xiran Makeup Manufacturer is here to help. Let’s create something amazing together—your future customers (and their lashes) will thank you!