Makeup manufacturers help you develop Eraser Foundation Stick

This article will explore the advantages of working with professional makeup manufacturers to develop Eraser Foundation Stick, from accelerating time to market, reducing investment risks to obtaining customized support, helping brands seize market opportunities and stand out in the fiercely competitive foundation stick market.

Eraser Foundation Stick Overview

Eraser Foundation Stick is a foundation stick that combines full-coverage foundation and a brush directly into one, without the need for additional makeup tools, and it is particularly easy to use. Its texture is moist and light, and it has a natural and breathable makeup effect when applied, and it can also cover small blemishes on the face.

This design with a built-in brush is very popular now, especially for those who want to find convenient and easy-to-use makeup that can be applied at any time. People now like this kind of convenient cosmetics.

Features and Benefits

The integrated design is very convenient: This foundation stick combines the foundation and the built-in brush head together. You don’t need to bring other tools when you go out to touch up your makeup. It is very convenient and quick.

Good moisturizing effect: There are moisturizing ingredients in it. Applying it on your face can make your skin not feel dry all day long.

Good coverage and natural: It is not only light and thin, but also has a good concealer effect. It can cover small blemishes, and the makeup will not feel heavy, and the skin looks natural and breathable.

Many color options: There are many colors, no matter what your skin color is, you can basically pick the right one.

Easy to use brush head: The built-in bristles are very dense, and you can evenly apply the foundation with a few gentle sweeps. The edges are also well blended, and the makeup looks clean and docile.

Small and portable: This product is small and light, and it doesn’t take up space in your bag. It is usually carried out and touches up your makeup at any time. It is also very convenient for travel.

Eraser Foundation Stick Market Trends

Consumer preference for convenience, versatility and portability is driving growth in the stick foundation segment, including the “eraser stick foundation”. We focus on market dynamics, regional conditions, product features and consumer feedback, combined with the latest data and trends for analysis.

In 2023, the global foundation market (including products such as foundation sticks) will reach $12.5 billion. Analysts expect the market to reach $20.8 billion in 2032, with an annual growth rate of approximately 5.9% from 2024 to 2032. They believe that people’s growing attention to beauty and personal care, coupled with the continuous launch of innovative products by brands, have jointly driven this growth momentum.

Why is Eraser Foundation Stick worth developing for brands?

Consumers’ demand for fast, efficient and skin-care products is growing, which makes Eraser Foundation Stick show great potential in the color cosmetics market. Brands developing such products are not only an opportunity for innovation, but also a way to open up new markets, enhance user loyalty and increase profitability.

Seize the consumer trend

Modern life is fast-paced, and urban white-collar workers and young consumers are particularly fond of convenient “one-stick” foundation solutions. Foundation sticks do not require tools and are not easy to spill, which is very suitable for touch-ups at any time, perfectly meeting this demand. At the same time, consumers are increasingly pursuing a combination of streamlined skin care and exquisite makeup.

Foundation sticks are easier to control than traditional liquid foundations, which reduces waste and is more environmentally friendly. This feature just fits the current popular minimalist beauty concept. In addition, foundation sticks have outstanding display effects on social platforms (such as TikTok, Xiaohongshu, and Instagram), and are particularly suitable for creating easily spreadable content such as before-and-after comparisons or makeup challenges.

Broad market opportunities

Industry data shows that the annual growth rate of products such as foundation sticks exceeds 10%, which is significantly faster than traditional liquid foundations. Compared with the fiercely competitive lipstick or eye shadow market, foundation sticks are still in the rising stage, providing a favorable opportunity for new brands or new product lines to seize the market.

Analysts pointed out that currently only a few international brands (such as Maybelline and Fenty Beauty) have mature foundation stick products in the market, which means that brand owners can still find a lot of market gaps to be filled in the mid-to-high-end positioning and functional segmentation area

Selecting a makeup manufacturer to develop the Eraser Foundation Stick

When brands develop Eraser Foundation Sticks, it is a more worry-free and labor-saving option to find third-party manufacturers to cooperate. This cooperation method can bring many benefits.

Speed ​​up product launch

Eraser Foundation Stick manufacturers have ready-made foundation formulas, packaging molds and mature supply chains. With these resources, brands can complete the process from product establishment to sample trial production in a few weeks. Only by moving fast enough can they seize the opportunity of hot sales on short video platforms or social media.

Save start-up capital and reduce risks

By cooperating with Eraser Foundation Stick factories, brands do not need to build their own factories or set up a special R&D team, which can save a lot of initial investment. And you can try a small batch first, such as ordering 3,000-5,000 sticks to see the market reaction, and then add orders if the effect is good, so that you can feel more confident.

Get professional formula and regulatory support

Professional foundation liquid manufacturers are very good at the key technical points of foundation sticks, such as concealer, oil control effect, and smoothness of application. They can also help brands with product filing, provide test reports, and even handle various certifications required for export to foreign countries (such as CPNP in Europe, FDA certification or ISO standards in the United States).

Personalize products

Eraser Foundation Stick manufacturers can adjust different skin tones and textures according to brand requirements, and can also add skin care functions such as moisturizing, sun protection or anti-aging. The packaging design can also be customized to help the brand stand out from the inside out, making the product more conspicuous on the shelf.

Flexibly respond to production needs

Whether you are a new brand that wants to produce a small amount to test the market first, or a mature brand that urgently needs to rush large orders, color cosmetics factories can take it. This flexibility allows brands to not have to put too much money on inventory, nor worry about running out of stock at critical moments.

Services provided in cooperation with Eraser Foundation Stick manufacturers

Customized Formulations

Top manufacturers have strong R&D capabilities and can provide a wide range of base formulas, multiple finishes (such as matte, dewy, satin), and rich skin tone shades. They can also add skin care benefits to the formulas to keep up with market trends such as “clean beauty” or “derma-grade makeup”.

Strict Quality Control

Specialized partners strictly follow GMP standards, and their experts will conduct safety testing on ingredients to ensure uniform color, stable texture, and long shelf life. This strict quality control system is the foundation for brands to win consumer trust and ensure safety.

Trend-setting packaging design

Manufacturers often have in-house packaging design teams or have an established supplier network to provide modern packaging solutions such as airless pumps, refillable tubes, and customizable applicator shapes. These designs can effectively help your brand stand out in the market.

Cost-effective production and flexibility

These manufacturers support flexible production from minimum orders to large quantities, so you don’t have to bear high initial costs while ensuring production efficiency and profit margins. This model is a perfect match for independent brands’ new product launches and large brands’ market distribution needs.

Global Compliance Expertise

The cosmetics regulatory system is complex and ever-changing, and qualified manufacturers are equipped with experienced compliance experts. These experts will assist in preparing the required documents, test reports, MSDS materials, and ensure that the products meet the requirements of different regions such as CPNP (EU), FDA (US), SFDA (Middle East), paving the way for your products to enter the global market.

Faster time to market

With ready-made formula templates, a large library of raw materials, and proven and efficient workflows, professional manufacturers can greatly shorten the product development cycle. Typically, your product can be launched in 2-3 months, of course, the specific time depends on the complexity of the product.

Strategic product development support

In addition to core production services, top partners can also provide valuable additional support. Their team will share market insights, suggest current popular packaging trends, and help you understand the regional preferences of target markets such as Asia, the United States or Europe to ensure that your product strategy is more precise.

We helped our client launch the Eraser Stick Foundation

Background

As an experienced makeup manufacturer, we have successfully produced a variety of high-quality products, including the best-selling Eraser Stick Foundation. This is what our UK client Keen saw and approached us to collaborate on developing their own innovative foundation stick.

Challenge

Keen had several specific requirements for this foundation stick: it had to provide full coverage while maintaining a light and moisturizing skin feel; the packaging design had to be stylish and portable, preferably with a built-in brush head; the product had to fully comply with US FDA regulatory requirements; and the production cost had to be competitive.

Solution

Formula customization: We provided Keen with a variety of basic formula options, and the two teams worked closely together to finally select and adjust a proprietary formula that combines medium-to-high coverage with excellent moisturizing effects.

Innovative packaging: The design team communicated with Keen repeatedly to create a unique packaging solution – using airless pump technology and cleverly integrating a built-in brush head to perfectly meet the needs of portability and ease of use.

Compliance assurance: To ensure smooth entry into the US market, our laboratory team completed all necessary safety tests and compiled a full set of certification documents that meet FDA requirements.

Efficient production: With our mature production system, Keen finally achieved cost-controlled mass production.

Collaborating with professional makeup manufacturers is the key path for brands to successfully launch Eraser Foundation Stick. With the manufacturer’s mature formula technology, supply chain advantages and global compliance support, brands can quickly transform innovative concepts into market-selling products while effectively controlling costs and risks