Top Trends in Lip Oil Manufacturing: Innovations to Watch

As a product that combines skincare and beauty functions, lip oil has been widely welcomed by consumers in recent years. As market demand changes, I conducted an in-depth investigation of well-known cosmetic manufacturers and compiled a list of the top 10 private label lip oil manufacturers.

This article will explore the top trends and innovations in lip oil manufacturing, focusing on manufacturers suitable for startups and large, well-known brands.

By analyzing these manufacturers, we hope to provide valuable insights and suggestions for major brands to succeed in lip oil.

Top 10 Lip Oil Manufacturing Trends and Innovations in 2024

The lip oil market has grown significantly, driven by consumer demand for multifunctional beauty products that combine hydration and color. Innovative products such as tinted lip oils and color-changing formulas are gaining traction, appealing to consumers seeking versatility and ease of use.

Brands like Kulfi Beauty have launched products combining lip oils’ benefits with long-lasting color, catering to those seeking hydration and those who want vibrant color.

Kulfi Beauty——Staining Lip Oil

Skincare Formulas

Many lip oils now contain skincare ingredients such as hyaluronic acid, vitamin E, and peptides. These ingredients provide moisturization and anti-aging benefits, making them attractive to consumers seeking more beauty benefits.

Examples include Cosmedix, Laneige, and Tatcha.

Tinted Options

Tinted lip oils are becoming increasingly popular because they provide vibrant colors and the nourishing benefits of traditional oils. Consumers appreciate the versatility of the products, which can be used alone or layered with other lip products for added dimension.

Dior’s “Addict Lip Glow” collection not only offers color options but also incorporates skincare ingredients to give lips a natural glow.

SPF Protection

With the rise in sun protection awareness, some brands have launched lip oils with SPF.

For example, COOLA has developed a lip oil that provides SPF 30 protection, meeting consumers’ needs to protect their lips from UV damage while keeping them moisturized.

COOLA Organic Liplux Hydrating Lip Oil Sunscreen SPF 30

Natural and Clean Ingredients

The trend towards natural and organic formulas in lip oils is clear. Brands focus on clean beauty by using ethically sourced ingredients and minimizing synthetic additives. As far as I know, many brands have begun using coconut, almond, and plant extracts to provide better skincare.

Burt’s Bees

Tarte Cosmetics

Burt’s Bees is known for its natural ingredients, and many of its lip oil products contain beeswax and plant oils to provide deep moisturization.

Tarte Cosmetics’ lip oil line uses plant extracts, emphasizes non-toxicity and environmental protection, and attracts ingredient-conscious consumers.

Multifunctional Products

Innovation is bringing products with multiple uses, such as combining the properties of lip oil, lip balm, and lip gloss.

For example, Haus Labs’ PhD Hydrating Tinted Lip Oil combines lip oil, lip balm, lip plumper, and lip gloss in one.

Unique Textures

The texture of lip oils is evolving, and many brands offer lightweight, non-sticky formulas that are smooth to apply.

Innovative Packaging

Brands are exploring creative packaging solutions to enhance the user experience. Roll-on applicators and sleek tubes make application easier and add a luxurious element to the product.

Tarte’s “Maracuja Lip Oil” is famous for its nourishing texture and innovative packaging design, providing hydration and skincare effects.

Focus on Hydration

Hydration remains a key selling point for lip oils. Many products emphasize their ability to deeply moisturize the lips, making them ideal for consumers in cold climates or those who often experience dry lips.

Social Media Influence

The rise of social media platforms such as TikTok has dramatically influenced the trend of lip oils.

A typical example of TikTok’s rapid rise is the beauty brand BossUp Cosmetics, which is widely known for its moisturizing and personalized color-changing functions of color-changing lip oils.

BossUp’s store sales exceeded $1.91 million in the first half of the year, and sales of color-changing lip oil reached $1.357 million.

Niche Products

Major brands have launched niche products, such as vegan or cruelty-free products, or products infused with unique ingredients, such as goat milk or exotic fruits, to cater to specific groups or preferences.

The Role of Innovation in Lip Oil Manufacturing

The competition in the lip oil sector is intensifying, with established brands like Clarins leading the charge through innovative offerings such as their Lip Oil Factory, which allows consumers to create bespoke shades. 

New entrants are also emerging, focusing on unique formulations and eco-friendly practices. The rise of vegan and natural products is reshaping the landscape as brands strive to meet ethical consumer demands.

Customization and Personalization

Innovation in lip oil manufacturing is heavily centered around personalization. Brands like Clarins have pioneered customization services that enable consumers to create unique lip oil shades tailored to their preferences.

This trend not only enhances customer engagement but also fosters brand loyalty by offering a unique purchasing experience.

Products Ingredient Innovation

Incorporating natural ingredients and plant-based oils is becoming a hallmark of successful lip oil products. Xiran Maekup Manufacturers focus on formulations that provide skincare benefits alongside cosmetic appeal.

For instance, Clarins’ Lip Comfort Oil boasts 93% natural ingredients, emphasizing the importance of quality and efficacy in modern beauty products.

Multifunctional Products

The emergence of multifunctional products, such as those combining lip oils with other cosmetic functions (e.g., Tinted Lip Oil), reflects a shift towards multifunctional beauty. These innovations cater to diverse consumer needs, making them more appealing in a crowded market.

Top 10 Lip Oil Manufacturers Overview

New Look Cosmetics

New Look Cosmetics is a leading lip oil contract manufacturer and formulation development company headquartered in California, USA. Whether you want to develop a new lip oil product from scratch in our advanced cosmetic formulation laboratory or want an existing formula manufactured, New Look Cosmetics has the experience, expertise, and rigorous quality processes to meet your specific requirements.

• Main Products: Cosmetics

Takeaway Note: New Look Cosmetics’ high-end products and professional services are a perfect fit for brands looking to manufacture in the U.S.A. However, we offer more flexible and economical options for startups or smaller brands to help you succeed in a competitive market.

Bo International

Bo International is a market-leading lip oil manufacturer based in India. Bo International produces high-quality private label lip oils using natural ingredients and plant oils designed to make your lips plump and soft. Bo International’s bulk production capabilities enable them to offer private label lip oils to B2B customers at competitive discounts, ensuring that the needs of different brands are met.

• Main Products: Skin Care and Cosmetics

Takeaway Note: Bo International is known for providing high-quality products and services and is an ideal choice for companies with high demands for quality and service and unique needs. However, high-quality services and professional experience usually require a higher initial investment and may pressure inventory management.

Xiran-Kosmetik

Xiran Cosmetics is a professional OEM lip oil manufacturer headquartered in Guangzhou, China, focusing on producing high-quality natural and organic lip oil products and providing excellent services worldwide.

With advanced laboratory facilities and an experienced R&D team, Xiran is committed to providing customers unparalleled service and reliability, covering custom formulations, packaging design, turnkey solutions, and private label services to help customers realize their brand vision.

Main Products: Makeup

Takeaway Note: Whether your target market is well-known brands, spas, salons, professional skincare online retailers, or retailers and distributors, Xiran Cosmetics can provide you with high-quality, full-service lip oil manufacturing solutions.

Just meet the minimum order quantity of 1,000 pieces, and we will ensure the consistency of the product in touch and quality, true to your brand image, and help you succeed.

Lip Lab

Lip Lab is a brand that specializes in custom lip colors, providing personalized lip oils and lipsticks. Customers can choose and mix their lip colors professionally to create a unique lip makeup experience. Lip Lab has stores in many cities in the United States, and you can choose the branch closest to you.

• Main products: Choose lipstick, lip gloss, or lip balm, and mix your exclusive color with a color expert.

Takeaway Note: Lip Lab is suitable for buyers who pursue personalized lip colors, beauty enthusiasts, customers for special occasions, and brands and beauty institutions that want to provide a unique experience. There is no minimum order quantity, various colors are available, and the price is $25.

Auraline Beauty

Auraline Beauty offers customized Lip Oil products designed for brands and merchants. Customers can choose from various colors and personalize them according to their needs.

• Main Products: Makeup

Takeaway Note: Auraline Beauty is suitable for retailers, event planners and e-commerce businesses, and their minimum order quantity for custom lip oils is 24 pieces, which can meet their needs for low minimum order quantities.

SBLC Cosmetics

SBLC Cosmetics From Germany’s main lip oil products include a range of formulations for lip oils, lip balms, and lip glosses designed for high-end and private label brands. Customization options include custom formulation, private label production, and customizable packaging to meet brand-specific needs.

• Main products: makeup, skincare, hair care, and other personal products.

Takeaway Note: The minimum order quantity is no less than 1,000 pieces, and the target customer base includes high-end cosmetics brands and startups seeking private label manufacturing and branding solutions.

However, SBLC Cosmetics is an independent cosmetics manufacturer intermediary and does not have its own production facilities.

M: Plus Cosmetics

MPlus Cosmetics is a contract manufacturer based in Inzago, Milan, Italy, focused on creating, developing, and manufacturing color cosmetics. Founded in 2002 by David Chant, the company was initially called Mascara Plus and concentrated on the production of mascara.

In recent years, MPlus Cosmetics has significantly expanded its product line and now offers a wide range of face, eye, and lip cosmetics to meet the ever-changing market needs.

• Main Products: Makeup

Takeaway Note: Catering to smaller brands and startups looking for luxury private label cosmetic solutions.

Columbia Cosmetics

Founded in the San Francisco Bay Area in 1978, Columbia Cosmetics has become one of North America’s largest private-label cosmetics manufacturers.

• Main Products: Makeup, Skin Care

Takeaway Note: If you are a North American brand looking for a manufacturer near you, Columbia Cosmetics is an ideal choice.

The company provides high-quality contract manufacturing services to established retailers, salons, spas, boutiques, and startups. Columbia Cosmetics has the experience and expertise to meet your color cosmetics and skin care needs and help your brand stand out in a competitive market.

Nature’s Own Cosmetics

Natures Own Cosmetics is a private label cosmetics company founded in [specific country, such as the United States, Canada, etc.]. Private label cosmetics with no minimum order quantities, allowing clients to create their own branding and formulations.

• Main Products: Makeup, Skin Care, Hair Care

Takeaway Note: Natures Own Cosmetics is particularly suitable for small to large cosmetic brands seeking private label solutions and beauty entrepreneurs who want to start a business.

YCY Cosmetics

YCY Cosmetics is a professional cosmetics manufacturing company in Taiwan that was established in 1988 and provides comprehensive OEM and ODM services. The company has over 3,500 square meters of modern facilities with industry-leading automated and semi-automated machinery.

• Main Products: Makeup

Takeaway Note: Suitable for startup and established cosmetic brands seeking OEM/ODM manufacturing solutions. But if you want specified product packaging, more than 12000pcs are required.

How Lip Oil Manufacturers Can Help Customers’ Brands

One-Stop Manufacturing Solutions for Startups

As a cosmetics manufacturer, Xiran Cosmetics provides OEM/ODM. The minimum order quantity of any product is only 1,000 pieces to support customer brands. This approach is particularly beneficial for startups and small brands that want to enter the market without a significant upfront investment.

We provide comprehensive design, development, and manufacturing services to meet the needs of different customers.

Customized Formulation Services

Xiran Cosmetics provides customized formulation services for brands to stand out in a competitive market.

Our laboratory team is proud to develop unique products that meet current trends, such as vegan formulas and environmentally friendly packaging options, to meet consumer demand for clean beauty and vegan products.

Cosmetics Marketing Services

In addition to helping brands develop products, Xiran Cosmetics can also assist customers in developing marketing strategies to highlight product innovation functions and sustainable development features.

We can develop information on product ingredient benefits and trends for clients, helping brands effectively communicate product value to consumers in their offline or online stores.

Brand Partnership Opportunities

Xiran Cosmetics welcomes brands to work with us to jointly develop innovative products that attract target audiences.

We encourage exploring joint marketing activities or brand co-branding programs to expand market awareness for both parties. In the ever-changing lip oil product field, we are committed to supporting our customers to help them succeed and shape a unique brand image.

Whether it is creative product development or strategic marketing promotion, we look forward to working with you to create a better future!