Top 11 Makeup Contract Manufacturers In USA

How do international brands like Estee Lauder, Lancome, and Chanel produce makeup? In fact, in most cases, many brands’ products are not produced in their factories but with the help of makeup contract manufacturers.

It is common in the cosmetics industry to work with third-party manufacturers to produce products. Setting up their production factories is a significant challenge for brands that have just started. Working with makeup contract manufacturers to make products saves time and money and allows you to focus more on improving your brand effect.

Creating many outstanding brands to meet different consumer needs is a proud thing for entrepreneurs. Once again, I will reveal the top 15 makeup contract manufacturers in the United States and deeply examine their founding origins, main products, and contributions to the beauty field. Whether you are preparing to start a business or are an experienced entrepreneur, this article will benefit you.

Introduction: Top 11 Makeup Contract Manufacturers in USA

1. L’Oréal USA

Location: New York City

Founded: 1953

Introduction: L’Oréal Group is a world-renowned cosmetics manufacturer. As a leading global cosmetics brand, it has won wide recognition and trust from consumers for its excellent product quality and innovation capabilities. It is worth mentioning that L’Oréal Group, with its strong R&D capabilities, continues to launch innovative products to meet the diverse needs of consumers, constantly shaping industry trends and redefining global beauty standards.

Hot Seller: L’Oréal Paris Lipstick； Maybelline New York Fit Me Foundation

MOQ: Varies by product and distribution channel

Product Range: Cosmetics, hair dyes, skincare, sunscreen, makeup, eau de toilette and perfume, dermatology research, pharmaceuticals, and high-end consumer products.

Key Points: As one of the world’s largest cosmetics companies, L’Oréal owns many popular sub-brands, such as Maybelline, Garnier, Lancôme, Kiehl’s, Yves Saint Laurent, Giorgio Armani, etc.

2. Estée Lauder

Location: New York, USA

Founded: 1946

Introduction: Estée Lauder is a luxury cosmetics brand with a long history. Its luxurious and noble image is deeply loved by consumers. The brand focuses on high-end skincare and makeup products and is well-known in the industry for its unique scientific research strength and quality. Estée Lauder has always maintained a leading position in the US market and a loyal fan base.

Hot Seller: Estée Lauder DW Stay-in-Place Foundation; Estée Lauder Re-Nutriv Ultra Radiance Liquid Foundation SPF 20

MOQ: The brand’s products can be purchased at counters, department stores, and official websites, and some online retailers also provide sales services.

Product Range: Skincare, makeup, perfume,

Key Points: The brand focuses on scientific research and innovation, combining natural ingredients and efficient formulas to provide users with skincare and makeup solutions.

3. e.l.f. Cosmetics

Location: Oakland, California, USA

Founded: 2004

Introduction: e.l.f (Eyes Lips Face) is a fashionable and affordable drugstore makeup brand in the United States. It is very popular in the United States, the United Kingdom, Australia, and other countries. It is a comprehensive and fashionable affordable makeup brand made in China. e.l.f is committed to 100% clean beauty and does not use any registered, evaluated, authorized, or restricted chemicals.

In addition, e.l.f. has added 49 banned raw materials to the list of 1,600 raw materials banned by EU and FDA regulations and adjusted the formulas of 350+ products for this purpose. R&D personnel in China will communicate closely with third-party suppliers, monitor the availability of raw materials, and conduct regular ingredient integrity quality tests. At the same time, product manufacturers must follow good manufacturing practices to ensure the safety of their products.

Hot Seller : e.l.f. Hydrating Camo Concealer; e.l.f. power grip primer

MOQ: Online and offline channels, TikTok sales, starting from 1 piece

Product Range: Bath and skin care products, mineral makeup, professional tools, eyeliner, lipstick, lip gloss, blush, bronzer, brushes, mascara, etc.

Key Points: The core competitiveness of e.l.f. Cosmetics are reflected in China’s efficient supply chain system. As a cosmetics company that takes the route of mass consumption, it has very high costs and speed requirements, which require a complete supply chain in China and Asia. This supply chain’s rapid response and logistics support is even faster than that of suppliers in the United States, and the delivery cycle is shorter.

4. Revlon Inc.

Location: New York, USA

Founded: 1932

Introduction: Revlon, an internationally renowned cosmetics brand, is a well-known American cosmetics brand and one of the leaders in the global cosmetics industry. It was founded by brothers Charles and Joseph Revson and chemist Charles Lachman. The first opaque nail polish has bright colors and unique formulations, perfectly integrating color and fashion, breaking the quality constraints of transparent nail polish at the time, and creating the history of Revlon with a shocking and innovative attitude.

Hot Seller: Revlon ColorStay™ Longwear Makeup For Combination; Revlon Super Lustrous™ The Luscious Mattes Lipstick

MOQ: From one piece

Product Range: Makeup, skin care products, beauty tools, hair products, perfumes, beauty care products, antiperspirant body products, etc.

Key Points: Revlon is renowned for its innovative research and development, high-quality products, and excellent market performance. The brand is committed to providing comprehensive beauty solutions to consumers worldwide, covering multiple fields such as makeup, skincare, and perfume.

5. Maybelline

Location: New York, USA.

Founded: 1915

Introduction: Maybelline is named after the name of the American chemist Williams’ sister (Maybel) and the latter part of Vaseline. When Maybelline New York was founded in 1917, it produced the world’s first modern eye makeup: Maybelline Cake Mascara. Today, Maybelline New York has become a legendary global cosmetics pioneer. In more than 90 countries and cities worldwide, Maybelline New York has become the first company to produce makeup and skin care products for women. It has a 100-year brand history.

Hot Seller: Maybelline Fit Me® Matte + Poreless Foundation Makeup; Maybelline Instant Age Rewind® Eraser Treatment Makeup

MOQ: One piece

Product Range: Cosmetic products, including foundation, lipstick, mascara, eye shadow, etc.

Key Points: To cater to oriental tastes, Maybelline has set up a large research institute in Japan to test various colors and formulas to meet the needs of Asian women. Maybelline is also the world’s largest mascara manufacturer and founder.

6. Rare Beauty

Location: USA

Founded: 2020

Introduction: Rare Beauty, founded by American singer Selena Gomez, has been one of the most successful celebrity beauty brands in the past four years, even overshadowing Fenty Beauty, founded by Rihanna. The makeup brand Rare Beauty has created a series of beauty products that are both beautiful and practical. The packaging design reflects the brand’s unique concept and storytelling, and the materials are recyclable and environmentally friendly. Rare Beauty uses a unique formula to create breathable makeup. The full range of products includes 14 categories and 150 SKUs

Hot Seller: Rare Beauty Soft Pinch Liquid Blush; Rare Beauty Soft Pinch Luminous Powder Blush

MOQ: One piece

Product Range: Makeup

Key Points: Rare Beauty is designed for daily self-expression; each product has a unique story. Since the brand was founded, Selena has been involved in every step of product development. Selena influences every aspect of the product, from testing each product to developing the design for the first-ever convenient, on-the-go Blot & Glow Touch-Up Kit.

7. Fenty Beauty By Rihanna

Location: USA

Founded: 2017

Introduction: Fenty Beauty is a beauty brand jointly launched by singer Rihanna and LVMH Group Kendo Brands. Fenty Beauty is committed to launching an inclusive beauty series that meets different needs. It is the first brand to break the conventional color spectrum of foundation colors. Its foundation color has reached 50 colors, which meets the needs of people of different races and skin colors.

Hot Seller: Pro Filt’r Soft Matte Longwear Foundation; Gloss Bomb Universal Lip Luminizer

MOQ: One piece

Product Range: Makeup, Skin Care, Hair Care

Key Points: Fenty Beauty is characterized by inclusiveness, breaking through the stereotyped definition of skin color in the traditional beauty industry, and has single products suitable for various skin types and skin colors.

8. NYX

Location: Los Angeles, California, USA

Founded: 1999

Introduction: NYX is one of the most popular professional makeup brands among European and American affordable makeup brands. It was founded in Los Angeles, California, USA in 1999. It is a natural and simple beauty brand, mainly engaged in eye shadow, lipstick, lip gloss, and other products. It is now a brand under L’Oreal. Due to its highly cost-effective product performance, it has won praise from many beauty bloggers and consumers worldwide.

Hot Seller: Duck Plump high color number plumping lip gloss; Bare With Me concealer essence

MOQ: one piece

Product Range: makeup

Key Points: NYX was founded in 1999 and is a professional makeup brand from Los Angeles, USA. It joined L’Oreal in 2014. The latter’s official website describes the brand as “the embodiment of the Los Angeles spirit – free, brave, and showing colorful personality.”

9. Tarte

Location: New York City, USA

Founded: 1999

Introduction: Tarte is one of the most popular cosmetics brands in the United States, known for its fun and convenience. It is committed to designing products for women who want to complete their makeup quickly, reducing the difficulty of selecting and using cosmetics. In addition, Tarte focuses on developing innovative products that combine skincare and makeup.

As a plant-based, harm-free brand, Tarte emphasizes that its difference lies in carefully selecting ingredients and removing harmful ingredients, including sulfates, artificial fragrances, artificial colors, preservatives, and chemical additives. The brand promises to achieve the “three no” standard: no mineral oil, no artificial synthetic fragrance, no preservatives, and truly pays attention to the health and safety of consumers.

Hot Seller: limited-edition cheek stain; shape tape™ full-coverage concealer

MOQ: one piece

Product Range: skincare, makeup

Key Points: All of their products are plant-based, and even their foundation does not contain any mineral oil, preservatives, phthalates, artificial fragrances, etc. The main ingredients are vitamin E, mineral pigments, hyaluronic acid, and their famous ingredient – “Amazon natural clay”- which minimizes cosmetic damage to the skin. TARTE’s makeup products are certified and can be used safely by pregnant women!

10. Too Faced

Location: California, USA

Founded: 1998

Introduction: TooFaced is a well-known cosmetics brand in the United States favored by Hollywood actresses! Because TooFaced’s products are colorful and strong in personality, each has its own fun, which can be seen from the product name.

Hot Seller: Too Faced Sun Bunny Natural Bronzer; Too Faced The Miss Sixty Girl

MOQ: one piece

Product Range: makeup

Key Points: Too Faced is a well-known cosmetics brand for young people in the United States. The brand design is rich in color and strong in personality. Each series of product designs is both girly and fun. Its brand makeup line is mature, covering all facial makeup products and peripheral tools.

11. Nars

Location: California, USA

Founded: 1994

Introduction: Nars is an American professional makeup brand founded in 1994 by Francois Nars, a French makeup artist from the fashion industry. NARS uses the most classic black color and a unique logo to express the brand’s minimalist spirit. Born in the fashion stage, Nars is quite fashionable in color, creativity, color rendering, and even the packaging of product counters.

Hot Seller: Liquid Blush; Powder Blush

MOQ: one piece

Product Range: makeup

Key Points: Many of NARS’s product names are full of eroticism. Attracting consumers with the names’ attractiveness also shows rich brand charm, attracting consumers to participate in strengthening connections. It is a brand with personality and restraint, allowing consumers to participate in the creation of brand names.

Understand The Importance Of Choosing The Right Makeup Contract Manufacturers

You need to know that your manufacturer is a supplier and a strategic partner to realize your vision. Therefore, it is crucial to understand each other’s goals in cooperation.

(1) Customized Production:

OEM/ODM is a modern makeup production method that has become increasingly popular recently. Makeup contract manufacturers can customize various cosmetics products according to customer needs, providing one-stop services from formula to packaging design, making it convenient for new brands to enter the market quickly.

(2) Cost-Effectiveness:

Choosing a contract manufacturer can significantly reduce production costs, making small businesses more competitive and avoiding high production expenses. Customers can minimize production costs and thus improve the competitiveness of their products.

(3) Quality Assurance:

Makeup manufacturers are equipped with advanced equipment and rich industry experience to ensure the quality and effect of their products. In addition, a makeup contract manufacturer has accumulated industry experience and rich production experience, which can provide advice and guidance to customers.

(4) Market Expansion:

The support of manufacturers allows customers to focus on sales and marketing, accelerate the expansion of market share, and meet special needs to improve competitiveness.

Factors To Consider When Choosing A Makeup Contract Manufacturer

As the cosmetics market develops, competition becomes increasingly fierce. For companies that want to create or already have cosmetics brands, it is crucial to find a strong manufacturer. The following are six key factors to consider when choosing a makeup contract manufacturer:

(1) On-Site Inspection

Personally inspect the factory to understand its production environment and work process. There are many intermediaries in the cosmetics industry. The prices of intermediaries are often relatively high, and the quality is difficult to guarantee. To avoid the high costs and unstable quality problems that intermediaries may cause, it is necessary to conduct on-site inspections of makeup contract manufacturers.

(2) Strength and R&D Capabilities

Investigate whether the manufacturer has a laboratory and R&D team. Strong R&D capabilities can ensure innovative formulas rather than just repeating existing products.

(3) Advanced Equipment

Laboratory equipment, production equipment, and advanced laboratory equipment are important factors in determining whether a makeup factory can develop new formulas. Advanced equipment helps create new formulas and ensure the quality and sensory experience of the product.

(4) Production Capacity

Understand the manufacturer’s production capacity and whether its facilities meet the standard requirements for cosmetics production, including air quality and drainage systems.

(5) Corporate Background and Reputation

Understand the manufacturer’s background and industry reputation. Choosing a partner with a good reputation and stable corporate support can enhance the trust of cooperation and product quality.

(6) Regulatory Compliance

Ensure that partners follow industry regulations, such as FDA and ISO certifications, to ensure the safety and legality of products.

Xiran Cosmetics fully complies with FDA regulations, ISO certifications, and other industry standards to ensure the safety and legality of your products.

Other Key Factors

(1) Expertise and Experience:

Choose a manufacturer with years of rich experience in skin care, hair care, or makeup, such as Xiran Cosmetics, to ensure high-quality products and services.

(2) Customization Options:

Look for manufacturers that offer flexible formulation, packaging, and label customization options to meet brand-specific needs.

(3) Quality Assurance:

Choose a manufacturer that implements strict quality control measures to ensure the safety and effectiveness of products.

Xiran Cosmetics prioritizes quality assurance, from sourcing high-quality ingredients to conducting thorough testing and analysis. Rest assured that your products are safe.

(4) Ethical and Sustainable Practices:

Against the backdrop of growing environmental awareness, collaborating with brands that adhere to sustainable and ethical manufacturing practices, such as Xiran Cosmetics, can enhance the market value of products.

Choose Xiran Cosmetics As Your Makeup Manufacturer

Guangzhou Xiran Cosmetics Co., Ltd. is a professional cosmetics high-tech enterprise established in 2013, mainly providing customers with OEM/ODM and OBM professional services. After nearly ten years of development, the company has begun to take shape, established its large-scale factory in the cosmetics field, and established a high-standard cosmetics research institute in Guangzhou.

The factory has many years of experience in color cosmetics processing and has brought together many experts in researching and developing formulas for well-known domestic cosmetics brands. It has developed a variety of patented formulas to provide customers with choices, ensuring that the field of cosmetics development and research is at the global level and providing strong technical support and quality assurance for the production of high-quality and high-quality products.

By working with Xiran Cosmetics, you can get a trusted ally as passionate about quality, innovation, and success as you are. Together, you can embark on a journey of creativity, collaboration, and unparalleled growth.

Conclusion

In short, finding the right makeup contract manufacturers is a key step to the success of a cosmetics brand. The above suggestions allow brands to find the right partners more efficiently to ensure their products’ quality and market competitiveness.