Top 10 OEM Makeup Manufacturers: Quality and Innovation for Your Beauty Brand

The global beauty industry is growing rapidly and is expected to reach $80.99 billion in 2031, with an annual growth rate of 5.5%. Whether you are making high-quality lipsticks and eyeshadow palettes or want to launch new formulas that lead the market trend, finding a reliable OEM cosmetics manufacturer is the key to brand success. This article will take stock of the top ten OEM cosmetics manufacturers worldwide, from startups to well-known brands; we will provide various options to help you find the best production partner for your brand.

Definition and Background of OEM

OEM is the abbreviation of Original Equipment Manufacturer, which refers to a business model in which one company or manufacturer produces goods. Then, another company adds its brand to the goods and sells them. OEM is usually undertaken by a company with manufacturing capabilities and resources, while another company is responsible for sales and marketing. In this model, the manufacturer plays the supplier role, while the seller is responsible for sales and marketing.

The history of OEM can be traced back to the 1970s when some large multinational companies began outsourcing production to other companies to reduce costs and focus on core businesses. With the development of the global economy and the increase in international trade, the OEM model has gradually become widely used worldwide.

Characteristics and Advantages of OEM

Product Customization

OEM manufacturers can customize and produce products that meet their brand image and market positioning according to customer needs and requirements. This customized production can meet the personalized needs of customers and improve the market competitiveness of products.

Professional Production and Supply Chain Management

OEM manufacturers usually have professional production equipment and technology and can provide high-quality products. At the same time, they can also effectively manage the supply chain to ensure the timely supply of raw materials and efficient production operation.

Reduce Costs and Risks

Unlike independent production, entrusting OEM production can avoid investing much money in purchasing equipment and building production lines. At the same time, OEM manufacturers usually have rich production experience and technology, can effectively control production costs, and provide more competitive prices.

Market Expansion and Brand Promotion

Entrusting OEM production can help companies quickly enter new markets and expand the scope of product sales. At the same time, OEM manufacturers usually have a specific brand awareness and market influence and can promote the company’s brand image and products through cooperation.

Many startups choose to entrust OEM production because of its characteristics and advantages. You can contact us for a free consultation if you have questions about OEM.

The Role of Quality and Innovation

Today, consumers have higher requirements for cosmetics: longer-lasting, durable, natural and safe ingredients, and environmentally friendly; plus product innovation points – such as unique textures or sustainable packaging, so that their brands have competitive differentiation.

A McKinsey survey in September 2023 showed that 49% of Generation Z consumers are willing to pay more for environmentally friendly products, while millennials are 48%. Therefore, choosing an OEM that excels in both aspects is non-negotiable.

How to Choose a Standard OEM Makeup Manufacturer:

• Certifications: GMP, ISO 22716, CPNP, FDA/ECOCERT compliance, etc., to ensure quality
• R&D capabilities: Look for labs with patented technologies, e.g., water-free formulas and biodegradable glitter.
• Production capacity: Can they handle 500 units or 50,000 units? Check the MOQ.
• Delivery time: Can they deliver within the required time to ensure the product can be launched on time?
• Sustainability: Consider the manufacturer’s environmental policies and social responsibilities to align with the brand’s values.

Top 10 OEM Makeup Manufacturers

BONNE

Overview: BONNE is a Korean cosmetics manufacturer specializing in color cosmetics. It is committed to providing brands with customized, high-quality color cosmetics solutions. The company pays attention to beauty trends in the US market and offers formulation and packaging services.

• Advantages

Diverse product lines: Provide a wide range of color cosmetics products, including lipsticks, eye shadows, blush, etc., to meet the needs of different consumers.

Formulation and packaging services: BONNE provides cosmetics formulation and packaging design services.

Focus on market trends: Pay close attention to the trends of the global beauty market, including the United States, especially in the fields of skincare, makeup, and personal care.

Product diversity: The wide range of formulas covers skincare and makeup, indicating strong customization and innovation capabilities.

Environmentally friendly: Focus on environmentally friendly packaging.

• Hot products

Touch-and-go matte lipstick: Long-lasting matte effect, rich color options.

Monochrome cashmere eyeshadow: Trending colors, easy to blend, suitable for various makeup.

Multi-purpose soft blush: Light texture, suitable for daily makeup, creating a natural rosy effect.

Pearl Shimmer Lip Balm: Adds shine and volume to lips, perfect for any occasion.

• Best for

Companies seeking innovative cosmetic formulations and packaging solutions want to enter the US and other international markets.

Businesses with demand for vegan beauty and eco-friendly packaging.

Retailers needing high-quality cosmetics: Merchants who want to attract customers with high-quality cosmetics.

Nakocos

Overview: Nakocos is a cosmetics factory with 27 years of manufacturing experience, focusing on innovative and high-quality beauty products.

• Advantages

The diverse product lines include skincare, makeup, and body care, which can meet the needs of customers with different needs.

The products use advanced technology and natural ingredients to ensure their safety and effectiveness.

Commitment to use sustainable materials.

• Top products

Deep Moisturizing Cream: Provides a long-lasting moisturizing effect, suitable for all skin types.

Multi-functional Repair Essence: Targets skin problems and helps improve skin tone and texture.

Light Air Cushion Foundation: Provides natural makeup effect and easily creates flawless skin.

• Best for

Consumers who pursue skincare effects: Suitable for users who want to improve their skin condition.

Environmentally friendly users: Suitable for consumers who value sustainable and environmentally friendly products.

ซิราน คอสเมติกส์

Overview: Xiran Cosmetics is a well-known makeup manufacturer in Guangzhou, China, with over 15 years of OEM/ODM experience. The company focuses on providing customers with high-quality private label cosmetics solutions and covers a comprehensive product line. It is committed to meeting the needs of the global market.

• Advantages

Rich experience: more than 15 years of industry experience, deep technical accumulation, and market knowledge.

Strong R&D team: with more than 10,000 formulas, we can meet the personalized needs of customers.

High-quality standards: strict quality management process to ensure the safety and effectiveness of each product.

Customization service: provide comprehensive customization services for formula, packaging, labeling, and design to meet the needs of different brands.

• Top products

Liquid foundation provides a long-lasting, natural makeup effect for all skin types.

Lipstick series: includes lipsticks in various colors and textures to meet the preferences of different consumers.

Eyeshadow palette: rich color selection, suitable for various makeup styles.

Highlight and contour products: help create a three-dimensional and shiny facial contour.

• Best for

Emerging brands: startup cosmetics brands that want to enter the market quickly.

Customized demand: Beauty brands and merchants who need personalized products.

Consumers who care about quality and the environment: Brands that focus on high-quality and sustainable products

SBLC Cosmetics

Overview: SBLC Cosmetics is a German manufacturer of high-quality cosmetics dedicated to providing customized and private-label cosmetic solutions for customers worldwide.

• Advantages

Expertise: Advanced production equipment and technology to ensure product quality and innovation.

Customized services: Provide personalized product development and packaging design to meet customers’ specific needs.

Rich product lines: Cover multiple categories such as face, eye, lip and body skin care to adapt to the diverse needs of the market.

• Top products

Liquid foundation and air cushion: Provide natural makeup effects and suit all skin types.

Lipstick and lip gloss series: Various colors and textures to meet the needs of different consumers.

Eyeshadow and mascara: Rich color selection to help various makeup styles.

Skin care products: These include creams, serums, and masks, focusing on moisturizing and repairing.

• Best for

Startup cosmetics brands: Entrepreneurs who want to launch the market quickly.

Retailers looking for private label products: Retailers and distributors who want to expand their product lines.

Intercosmetic Asia Pacific Sdn. Bhd.

Overview: Intercosmetica Asia is a halal makeup manufacturer with over 40 years of experience in Malaysia, focusing on providing high-quality beauty and skin care products to customers around the world.

• Advantages

Rich industry experience: Years of experience in cosmetics R&D and production, ensuring product quality and market adaptability.

Innovative R&D capabilities: A strong R&D team is committed to developing new formulas and products to meet the ever-changing market needs.

Sustainable development commitment: Focus on environmental protection and use sustainable materials and production methods in line with the expectations of today’s consumers.

• Top products

Makeup products: Covering liquid foundation, eye shadow, and lip gloss, providing a variety of color options.

• Best for

Emerging makeup brands: Entrepreneurs who want to do halal cosmetics and build a brand image.

COSMETIZE

Overview: COSMETIZE is an online retailer based in the Netherlands that focuses on high-quality makeup and skincare products. It is committed to providing a diverse selection of cosmetics to meet the various needs of consumers. The company is a full-service manufacturer for retail, wholesalers, salons, fashion, and private labels.

• Advantages

Rich product selection: Provides a variety of brands and types of beauty products, covering skincare, makeup and personal care.

Excellent customer service: Focus on customer satisfaction and provide timely support and consulting services.

Competitive prices: Ensure product prices are competitive by working directly with manufacturers.

Convenient shopping experience: User-friendly website design, easy to browse and purchase products.

Global delivery: Support international delivery to meet the needs of consumers from different regions.

• Top products

Skin care series: This includes creams, essences, and masks to meet different skin needs.

Makeup products: Covering a variety of lipsticks, eye shadows, and foundation products for different makeup styles.

Hair care: Provides shampoo, conditioner, and styling products, focusing on hair health.

Personal care: Including body care and beauty tools to enhance the daily care experience.

• Best for

Quality and selection-conscious consumers: those looking for high-quality beauty products.

Online shopping enthusiasts: those who prefer a convenient online shopping experience.

Value-for-money brand lovers: those who want quality products at reasonable prices.

Make Up Factory

Overview: Makeup Factory is a professional cosmetics brand founded in 2005, focusing on high-quality makeup.

• Advantages

Professional formula: All products are strictly tested to ensure safety and effectiveness, and they are suitable for all skin types.

Diverse product lines: Covering a full range of products from basic makeup to advanced makeup to meet the needs of different consumers.

Fashionable design: Product packaging and color design are fashionable and avant-garde, attracting young consumers.

International recognition: The brand has been recognized and popular in many countries and regions.

• Top products

Liquid foundation: Provides a natural makeup effect and is suitable for all skin types.

Lipstick series: Rich color selection to meet the needs of different occasions.

Eyeshadow palette: A variety of color combinations suitable for creating a variety of makeup.

Highlight and contour products: Help create a three-dimensional facial contour and increase the layering of makeup.

• Best for

Professional makeup artists: makeup artists who need high-quality products for their creations.

Fashion lovers: young consumers who pursue fashionable and personalized makeup looks.

Emerging brands: startups that hope to improve their market competitiveness through high-quality products.

Ariel Laboratories

Overview: Ariel Laboratories is a company located in central New Jersey, USA, specializing in the development of custom skin care, makeup formulations, and sunscreen (SPF) for clients seeking high-quality product development and unique, innovative formulations.

• Advantages

Customized Formulations: Ariel Laboratories excels in developing customized makeup formulations based on the specific needs of its clients.

Experience: The company has over 35 years of experience in cosmetic development and manufacturing.

Customer Service: Known for excellent customer service, chemists are encouraged to communicate directly with clients, streamlining communication lines and forming a more authentic working partnership.

Innovation: Continuously researching functional materials and creating new concepts to meet new standards and requirements.

Global Vision: Experience in international collaborations and understanding of the requirements, expectations, and regulations of global markets.

• Top Products

Ariel Laboratories offers a wide range of color cosmetic product development and manufacturing services but does not explicitly mention specific hot makeup products.

• Best for

SMEs, makeup artists, celebrities, boutiques, entrepreneurs, and multinational corporations seeking customized makeup formulation development and production.

Rozelle Cosmetics

Overview: Rozelle Cosmetics is a manufacturer specializing in high-quality private label cosmetics with over 50 years of industry experience. The company is committed to providing customers with a variety of beauty and skincare products to help brands achieve personalization and market positioning.

• Advantages

Rich experience: More than 50 years of expertise and technology in the cosmetics industry.

High quality standards: All products are preservative-free formulas to ensure safety and effectiveness.

Flexible customization services: Private label, custom label, and contract filling services are provided to meet different customer needs.

Strong production capacity: Monthly production capacity exceeds 500,000 pieces to ensure timely delivery.

Direct manufacturer advantages: Customers can enjoy wholesale pricing and higher profit margins.

• Top products

Liquid Matte Lipstick: Long-lasting liquid lipstick that provides rich color.

Daily Moisture Cream: Lightweight moisturizer enriched with hyaluronic acid and niacinamide for dry skin.

Face Primer: Helps skin prepare for makeup and creates a perfect base.

Four-layer palette: Makeup palette designed specifically for brides.

• Best for

Emerging Brands: Entrepreneurs who want to launch quickly and build a brand image.

Retailers who need high-quality cosmetics: Businesses who want to offer high-quality products to attract customers.

Businesses that focus on personalized products: Brands seeking customized skincare and makeup solutions.

Delia Cosmetics Manufacturing

Overview: Delia Cosmetics Manufacturing is a manufacturer specializing in color cosmetics that provides comprehensive private label and customization services. The company is committed to providing brands with high-quality color cosmetics solutions, including foundation, eye shadow, lipstick, and other products to meet the diverse needs of the market.

• Advantages

SPF protection: Its products combine makeup with sun protection.

Versatility: The products have the functions of brightening, moisturizing, sun protection, correcting skin tone and smoothing the skin, preparing for subsequent makeup.

Flexible production capacity: Support small batch and large-scale production to meet the needs of customers of different sizes.

• Top products

Liquid foundation: Provides a light texture and long-lasting makeup effect, suitable for all skin types.

Four-color eyeshadow palette: A variety of color combinations suitable for daily and evening makeup.

Long-lasting lipstick: With rich colors and comfortable moisturizing effects, it lasts long without makeup.

• Best for

Brands looking for multi-functional color cosmetics with sun protection.

Companies that want to provide products that brighten, correct skin tone, and prepare for subsequent makeup.

Conclusion

Quality and innovation are the lifeblood of any beauty brand, and the right OEM makeup manufacturer can make all the difference. These top 10 OEM makeup manufacturers offer products for every brand, big or small. Contact these OEM manufacturers, request samples, and start your journey today!
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