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Foundation supplier

China’s Top 10 Liquid Foundation supplier

Table of Contents

This essay will cover the most recent innovations and industry trends in liquid foundation, as well as the advantages of employing Chinese Foundation supplier for OEM manufacture. It will also recommend a few Chinese liquid foundation manufacturers to provide brand owners with other options and references.

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The global liquid foundation market will generate revenue of approximately US$747.79 billion in 2021 and is expected to reach US$1.031 billion by 2028. This growth reflects strong momentum in the liquid foundation market and continued consumer demand for beauty products. The Chinese market occupies an important share of the global liquid foundation market and is expected to continue to grow in the next few years. The number of local Chinese liquid foundation supplier is increasing, and they are constantly improving their technology and production capabilities to meet the diversified needs of the market. For example, some brands have established their own R&D laboratories and international supply chains, inviting international first-line formulators to conduct product research and development, focusing on the innovation of base makeup technology3. These efforts make Chinese brands more competitive in domestic and foreign markets.

The consumption scale of skin-nourishing cosmetics has increased more than six times in three years, and skin-nourishing base makeup accounts for more than 90%, among which BB cream/CC cream has the highest growth rate. Among consumers’ demands for the efficacy of skin-nourishing cosmetics, moisturizing is the core demand; “makeup and nourishment in one” has become a new cosmetics consumption trend. On the one hand, consumers are demanding more professional skin care products that can achieve skin care effects while beautifying their skin. On the other hand, makeup brands are trying to combine the effects of the two through continuous product innovation and research and development.

Nowadays, modern foundation combines beauty and skincare to become a multi-functional product. These functions include anti-aging, anti-wrinkle, antioxidant properties, and being non-allergenic and non-irritating to the eyes. Additionally, a high SPF value is often mentioned in the claims. Due to the use of Skin care ingredients, such as hyaluronic acid, ceramide, plant extracts, multivitamin ACE, flavonoids, polyphenols, etc., the product also has a certain moisturizing and skin care effect.

Foundation supplier

Why choose a Chinese liquid foundation supplier for OEM production?

Advantages of the world’s factory

The world’s leading OEM/ODM companies have almost built their own factories in China. After years of development and precipitation, they have often established their own mature production systems. For emerging brands, cooperation with these companies has gained a lot.

cut costs

China has relatively low production costs, including labor costs, raw material costs, and production equipment costs. This makes China an ideal location for OEM production, especially for foreign brands, to reduce production costs while maintaining product quality.
Through beauty OEMs, emerging niche brands can have the same production lines as big international brands and avoid high R&D costs. They can quickly be endorsed with labels such as “high-cost performance” and “equivalent to big brands.”

Manufacturing scale and flexibility

China’s manufacturing base is huge, and there is fierce competition among suppliers. Therefore, Chinese suppliers usually have factories of various sizes, from large factories to small workshops. They can provide flexible production scale and services according to customer needs.

supply chain integrity

China has a complete supply chain system that enables efficient management and coordination from raw material procurement to finished product delivery. This can help foreign brands ensure the smooth progress of the production process, reduce risks, and deliver products in a timely manner.

Foundation supplier

TOP 10 Liquid Foundation Supplier


Wanying from Foshan is considered a veteran of domestic cosmetics manufacturing. Foshan Wanying was founded in 1992. It was one of the first companies to obtain a production license and health license after the domestic cosmetics license system was implemented.

Guangzhou Kema

In the 1990s, Kema’s predecessor was Guangzhou Xieda Trading Co., Ltd. This company was engaged in the business of acting as an agent for imported cosmetics and beauty equipment. At that time, it was also one of the earliest companies specializing in beauty products in China. It later transformed into cosmetics manufacturing and has experienced Feniya and Shimei finally evolving into today’s Koma.


Ant from Suzhou is a well-known cosmetics OEM factory in the industry. It mainly produces liquid foundation, lipstick, lip gloss, eye shadow, powder, and other products. It is the largest lipstick factory in China in terms of output;


Xiran Cosmetics Company in Guangzhou is a leading company in the cosmetics industry in China, and its reputation is well-known both at home and abroad. Many domestic and foreign cosmetics brands have chosen Xiran as their OEM partner. According to statistics, more than 80% of Xiran’s products are exported to international markets. The company has mature production technology and rich experience, and product quality is guaranteed.

Foundation supplier


Located in Guangzhou, this company is a professional cosmetics OEM/ODM manufacturer with advanced production equipment and a technical team. It provides a full range of services from product development to packaging design.


Headquartered in Shenzhen, this company is a professional cosmetics OEM/ODM manufacturer. It possesses advanced production technology and management systems and can customize various liquid foundation products.

beautiful angel

Headquartered in Shanghai, it is a professional cosmetics OEM/ODM manufacturer with rich experience and high-quality customer service. It can provide personalized, customized liquid foundation products.

Elegant show

Headquartered in Zhejiang, it is a cosmetics OEM/ODM manufacturer that integrates R&D, production, and sales. It has a modern production base and an efficient supply chain management system.


Headquartered in Guangzhou, this company is a professional cosmetics OEM/ODM manufacturer. It has advanced production equipment and a technical team that can provide customers with high-quality liquid foundation products.

Foundation supplier

Choosing a Chinese liquid foundation supplier offers many advantages. These include lower costs, increased manufacturing scale and flexibility, supply chain integrity, and more.In addition, China has the best OEM/ODM companies in the world. These companies have developed production methods and rich experience, making China a reliable partner for brand owners.

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