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The global cosmetics industry is booming and private label make up removers are emerging as a key segment – all thanks to the growing demand of consumers for effective, gentle and sustainable skin care solutions. Makeup removers are an everyday staple in skincare routines, ranging from eco-friendly formulas to tough, high-powered options that remove waterproof makeup.
The cosmetics industry is growing at a rapid pace and private label makeup removers are gaining importance in the industry, owing to the surging demand for effective, gentle and sustainable skincare products. Whether it’s eco-friendly formulas or tough, high-powered options that take off waterproof makeup, makeup removers are a staple in daily skincare routines, catering to a variety of needs.
In this article we will go through the 10 private label makeup remover manufacturers , explaining their expertise, services and individual strengths. We’ll also dive into the market, the different kinds of products, how these formulas are made, and the perks of going with private label makeup removers.
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Private Label Makeup Remover Manufacturers Compared
| Fabricant | Emplacement | Main Makeup-Removal Formats | MOQ Reference | Idéal pour |
|---|---|---|---|---|
| Cosmétiques Xiran | Chine | Micellar water, cleansing oil, baume, cream and wipes | Project-based | Startups, importers and complete skincare ranges |
| Cosmétiques Lady Burd | États-Unis | Cleansing oil, eau micellaire, eye remover and remover cream | Low-volume catalog; confirm by SKU | NOUS. startups and makeup brands |
| KBL Cosmétiques | États-Unis | Cleansing oil and wider facial-cleansing formulas | Not publicly fixed | Growing DTC and established retail brands |
| Diamond Wipes International | États-Unis | Micellar, waterproof makeup-remover and facial wipes | Packaging-dependent | Détaillants, subscription brands and high-volume wipe projects |
| Wordsworth UK | Royaume-Uni | Private label micellar water and liquid facial care | Not publicly fixed | UK retailers, distributors and established skincare brands |
| Audrey Morris Cosmétiques | États-Unis | Eye makeup-remover gel | Not publicly fixed | Makeup artists, salons and color-cosmetics brands |
| Bellus Labs | États-Unis | Cleansing balm and oil-based facial cleansers | From approximately 250 units on selected products | Indie and premium skincare brands |
| Ceano Cosmetics | Latvia | Micellar cosmetics and facial-cleansing products | Not publicly fixed | EU natural and multi-category brands |
| ŚWIT Pharma / Your Private Label | Pologne | Micellar cleansing water and liquid skincare | Project-based | European retailers and larger private label programs |
| Yeful Skincare | Chine | Makeup-removing cleansing balm | Negotiated by project | Brands launching cleansing balms and broader skincare lines |
MOQ figures are reference points rather than guaranteed quotations. Bottle sourcing, jar decoration, pompes, étiquettes, cartons, formula changes, essai, and fragrance or ingredient minimums may alter the final requirement.
1. Cosmétiques Xiran
Cosmétiques Xiran is a Guangzhou based skincare manufacturer providing private label and OEM/ODM development of micellar water, cleansing oil, cleansing balm, makeup-remover cream and other related cleansing products. It also has a public range of products including several balm textures and ingredient directions for private label projects.
The different formats are helpful for brands that want to create a whole cleansing system rather than just launching one product.
Par exemple, a brand could create:
- A micellar water for light daily make-up
- Sunscreen and long-wear foundation cleansing oil
- Balm for water proof makeup
- A facial cleanser for the second step of cleansing
The formula can be customised by texture, force nettoyante, emulsification, parfum, huiles botaniques, ingrédients apaisants, type de peau, et emballage.
Xiran can also support cleansers, toniques, sérums, crèmes, masks and body-care products, allowing growing brands to consolidate multiple product categories with a single supplier.
Idéal pour: Startups, marques de commerce électronique, importers/distributors, salons and companies looking for a coordinated skincare collection.
2. Cosmétiques Lady Burd
Lady Burd Cosmetics has one of the widest ready-made makeup-remover catalogues of the U.S. companies in this comparison.
Its public products are cleansing oil, glycerin micellar water, coconut-oil micellar water, oil-free eye makeup remover, makeup-remover cream, and an oil-based remover for long-wearing cosmetics.
This makes Lady Burd especially relevant for color-cosmetics brands.” If you’re a company selling mascara, eye-liner, rouge à lèvres, or foundation, you can add companion removal products without necessarily having to create every formula from scratch.
Its model is more catalog-driven than a big custom contract-manufacturing program, which could help smaller brands get to market more quickly.
Minimum quantities, packaging options and special formulation requirements should be confirmed for each SKU. Different finished private label products, bulk formulas, and custom labels may have different ordering rules.
Idéal pour: NOUS. startups, maquilleurs, salons, private label makeup brands and companies that want a relatively quick launch from existing formulas.
3. KBL Cosmétiques
KBL Cosmetics has a catalogue of over 2,000 developed formulas to pull from and offers private label and contract manufacturing from the United States.
Its published private label product list includes cleansing oil, and its wider capabilities cover creams, lotions, shampooings, lavages, savons liquides, facial care and other personal care formats. KBL also offers formulation, conditionnement, impression, manufacturing and brand-development support.
Si tu’re a founder who simply wants a couple dozen products that are already labelled, the company is a better platform for established brands that want to manufacture in the U.S.
For KBL, one could look at:
- Botanical Cleansing Oil.
- Oil to Milk Makeup Remover
- Face cleansing systems
- Oils to cleanse with Moisturisers or serums
- Larger skincare programs with multiple products
Universal make up remover MOQ is not clearly published. Brands should ask for separate minimums for stock formulas, modified formulas and fully custom development and packaging.
Idéal pour: Growing DTC brands, established skincare brands, détaillants, businesses that need scalable production in the US.
4. Diamond Wipes International
Of the two, Diamond Wipes International is the most specialised wipe manufacturer.
Its beauty formulation library includes micellar cleansing wipes, waterproof make-up remover wipes, facial cleansing wipes, toning wipes and other pre-moistened treatment products. The company provides formula development, fabrication sous contrat, conditionnement, assurance qualité, regulatory documentation and testing support.
Brands can select from an existing formula, supply their own liquid formula or work with the manufacturer to create a new wipe system.
Packaging possibilities include:
- Soft Paks
- Flat packs
- Individually wrapped wipes
- Cannister
- Travel size packs
- Retail and subscription box formats
Its MOQ is not a fixed quantity but is based on the type of packaging. Individually wrapped wipes, retail soft packs and large canisters all have different production set-ups and minimums of material.
Diamond Wipes is not a good choice for a cleansing balm or bottled oil. What counts here is the specialised production of wipes in commercial scale.
Idéal pour: Retail Chains, Subscription Box Brands, Hospitality Suppliers, DTC Companies, and Brands needing professional makeup remover wipe manufacturing.
5. Wordsworth UK
Wordsworth UK is a British family run contract manufacturer of personal care products since 1983.
The company has a dedicated private label micellar water service including in-house formulation, production, filling and packing. It focuses on aspects such as cleansing performance, parfum, texture, sensation après-coup, skin comfort and consistency during scale production.
The wider product capabilities include face wash, tonique, eau micellaire, moisturisers, soins capillaires, produits de bain, body care and specialist personal care products. The factory has several filling lines including equipment for liquids, tubes and hot-filled products.
Wordsworth is a more targeted option for brands that already know they want a bottled micellar-water product.
Possible directions include:
- Unperfumed Micellar Water
- Gentle skin cleansing water
- Œil & Face Make Up Remover
- Micellar water botanicals
- Large format retailer cleaner
The company does not publicly list a standard micellar water MOQ.
Idéal pour: UK retailers, distributeurs, established skincare companies, marques de pharmacie & those businesses wanting to source British production.
6. Audrey Morris Cosmétiques
Audrey Morris Cosmetics manufactures private label colour cosmetics along with skin care and makeup remover products.
Its Eye Makeup Remover Gel is publicly listed and is an oil-free and alcohol-free gel, which is supposed to take off the eye makeup while retaining moisture around the eye area. Also the product is good as a general face cleanser.
L'entreprise compte plus de 60 years experience in private label makeup and skincare for beauty entrepreneurs, maquilleurs, aestheticians and established cosmetic businesses.
Audrey Morris doesn’t have the same range of publicly available formats of makeup remover as Xiran or Lady Burd. The advantage is that of association with makeup and eye-makeup removal.
This could be especially relevant for a brand that wants to create mascara, eye-liner, produits pour les sourcils, eye shadow and an eye cleanser to go along with it all under one brand identity.
Idéal pour: Makeup artists, beauty schools, salons, esthéticiennes, color-cosmetics brands and first-time U.S. beauty entrepreneurs.
7. Bellus Labs
Bellus Labs offers private label skincare and custom formulation services, with minimum quantities as low as approximately 250 units for select products.
Its public catalogue features a makeup-removing cleansing balm, hydratation, skin-barrier support and a luxe sensory experience.
This relatively accessible entry point could make Bellus more practical for an independent skincare company than manufacturers designed for several-thousand-unit production runs.
A balm project might be built on:
- Dry/Sensitive Skin
- Double clean
- Luxury skin care
- No fragrance positioning
- Vegetable oils
- Ideas for barrier support
Brands should verify whether the minimum of 250 units applies to that specific balm, pot, labelling method, carton and level of customisation. An entirely new formula will usually have different commercial requirements than an existing white label product.
ideal for: Indie skincare brands, high-end online stores, esthéticiennes, boutique spas and companies that launch a cleansing balm with a moderate initial volume.
8. Ceano Cosmetics / Cita Lieta
Ceano Cosmetics is a product of Latvian company Cita Lieta.
The company is a full service contract manufacturer providing private label cosmetics for face, corps, cheveux, bain, shower, sauna, soap and micellar-cosmetics categories. It also supports customer-designed products, selection of packaging, labels and products from existing portfolio.
Ceano is not advertised for the public as a makeup-remover specialist. Its most pertinent strength is its micellar-cosmetics and natural personal care portfolio.
This can make it a good choice for brands looking for a micellar cleanser, as well as:
- Natural soaps
- Bath products
- Soins du corps
- Soins du visage
- Soins capillaires
- Wellness products
There is no universal MOQ for micellar cosmetics from the manufacturer. Buyers should verify if the chosen product is white label, semi-custom or fully bespoke.
Idéal pour: European natural cosmetics brands, gift and wellness businesses, retailers and companies developing multiple personal care categories through one Latvian supplier.
9. ŚWIT Pharma / Your Private Label
Your Private Label Private Label and Contract Manufacturing Division of ŚWIT Group in Poland
The company has R&D, cosmetic manufacturing, filling and plastic-packaging facilities in Poland. It has micellar cleansing water in its public product list. Its overall services include ready-made formulas, formulation personnalisée, OEM/ODM production and packaging and several personal care categories.
Il a plus de 10,000 square meters of production space and its manufacturing facilities are GMP, OIN 22716 et ISO 9001 conforme. It also boasts more than 300 proven formulas and refill-packaging features.
It seems to be built more to handle established retailers and higher-volume private label programs than very small independent launches.
The company may be relevant for large-format micellar water, retail cleansing products, or broader skincare and personal care collections.
Idéal pour: European retailers, distributeurs, marques de pharmacie, refill-packaging projects, and established companies that need scalable EU manufacturing.
10. Yeful Skincare
Yeful Skincare is a privately owned OEM/ODM manufacturer of skincare products based in Guangzhou.
The cleansing balm is its makeup-remover product on display for the public, which uses jojoba oil and beeswax. The balm is designed to melt into an oil-like texture, remove makeup and impurities, and leave a soft after-feel. The MOQ listed is negotiable depending on the project.
Yeful also offers custom skincare development, fabrication de marques privées, conditionnement, and broader product categories such as cleansers, sérums, crèmes, lotions, facial oils, crème solaire, and acne-care products.
Its public makeup-remover range is not as broad as Xiran or Lady Burd but it might still be suitable for brands looking for balm-to-oil cleansing specifically.
“Brands should see if there are alternative balm formulas, vegan wax systems, fragrance-free options or oil-to-milk textures available.”
Idéal pour: Startups de soins de la peau, grossistes, salons de beauté, e-commerce sellers and brands with a cleansing balm-led skincare collection.
Makeup Remover Market Analysis
Dans 2025, the global makeup remover market continued to grow, but estimates of market size vary depending on the product categories and research methodology used. According to Business Research Company, the market size is approximately USD 2.61 Billion in 2025 et devrait atteindre USD 3.64 Billion in 2030, growing at a CAGR of ~6.8%.
Recherche Nester provides a more conservative estimate, valuing the global makeup remover market at over USD 1.87 milliards en 2025 and forecasting that it will exceed USD 3.22 milliards par 2035, with a CAGR of more than 5.6% entre 2026 et 2035.
While estimates vary, both reports indicate a consistent long-term need for micellar waters, cleansing oils, baumes, wipes and other formats for makeup removal. The variation largely reflects differences in market definitions, product coverage, geographical data and forecasting methods.
Facteurs de croissance du marché
More focus on skin care: As awareness about taking care of the skin has increased, people are being conscious about removing their makeup properly. This has created a demand for products that are both gentle and effective.
The clean & eco-friendly beauty trend: The popularity of products that are planet-friendly, sans cruauté, and formulated with natural ingredients continues to grow. This is forcing brands to embrace more sustainable practices and packaging that breaks down easily.
Online shopping and social media: More people are trying these products, especially younger generations such as millennials and Gen Z, with online shopping and following beauty influencers. A significant portion of sales now also takes place on the internet.
Waterproof makeup is everywhere: These hard-to-remove cosmetics are mega popular, and brands are making better removers to keep up. That’s driving new and better formulas.
The beauty industry is growing in general: The bigger cosmetics market is growing at around 2.9% a year, and that growth is helping to lift the makeup remover segment along with it.
Convenience – On-the-go easy options are in demand: Small products that are easy to throw in your bag like makeup remover pens and wipes are growing in popularity. The market for the pens alone is projected to hit $2.85 milliards par 2033.
Makeup Remover Types and Features
Micellar Waters
They’re water-based and contain tiny micelles that lift away makeup—no rinsing required. What is good about them is They are gentle, add moisture and are great for sensitive skin.
Cleansing Oils and Balms
Oil-based and easily removes waterproof makeup. They add moisture, nourish your skin and are good for dry skin. A lot have argan or coconut in them too.
Wipes and Pads: Quick to use pre-moistened cloths. They’re fantastic for travel, very convenient, and some are even compostable.
Milk and Cream Cleansers
Gentle creamy formulas for cleaning. They are hydrating and soothing, so good for mature or sensitive skin. Ils’ve got vitamins in too.
Dual Phase Remover
Those are oil and water, shaken to activate. They’re great for heavy makeup, don’t leave a greasy feel, and work for all skin types.
Eraser Pens
Small tools for touch work. Ils’re small, allow you to target specific spots, and are perfect for fixing smudges or messed-up liner.
Makeup Remover Formulation Process
Selection of Ingredients
The development of a high performance makeup remover is a continuous optimisation and validation process. Our formulators usually start with the ingredients, selecting gentle cleansing agents, natural oils and the preservatives needed. Now many customers want plant-based or biodegradable formulas and we try to chase these goals.
Emulsification and Mixing
The most critical step in actual production is emulsification. Using a high-shear mixer, the oil and water phases are uniformly mixed to create a stable micellar water or layered makeup remover. Parfois, techniques like nano-encapsulation are also used to enhance skin absorption of active ingredients.
Testing for Safety & Stabilité
The testing process is rigorous as well. All products are tested over and over again for pH and viscosity, microbiological testing and skin and eye safety testing. It can only be released to the market if it gets through all of that safely.
Sustainable Practice
Now most brands are paying special attention to environmental protection. Par exemple, the use of biodegradable surfactants and reducing water use are becoming more prevalent in the industry.
Customisation of private label
Lead times for private label custom products are usually longer. It takes three to six months from initial concept discussions and formula adjustments to the final production. In the middle, adjustments are inevitable. Each batch must be strictly inspected for quality to ensure that the product is convenient to use and safe.
Advantages of Private Label Makeup Removers
Want to launch a beauty brand faster and for less? Private label makeup removers are the key.
Lower Costs & Higher Margins: Skip the expensive R&D and factory setup. Outsourcing production means you can invest more in marketing and branding.
Total Creative Control: Customize everything from the formula to the packaging to create a product that’s unmistakably yours.
Launch Fast, Scale Easily: React to trends instantly with low MOQs and turnkey solutions. Grow from a small batch to mass production seamlessly.
Built-in Trust: Work with certified partners who ensure your product meets all quality and regulatory standards, so your customers are always safe.
Meet Eco-Demand: Today’s consumers expect sustainability. Many manufacturers now offer eco-friendly formulas and packaging to help your brand stand out.
Conclusion
2026 sees the private label makeup remover market booming, driven by consumer appetite for gentle, efficace, and sustainable skincare solutions. Le 10 manufacturers listed above offer a range of services, from low-MOQ options for startups to high-volume production for global retailers. With expertise in custom formulations, sustainable packaging and regulatory compliance, these experts enable brands to launch competitive products in sync with market trends.
partnering with these manufacturers provides a strategic edge as the market grows, driven by awareness of soins de la peau et durabilité. Brands should think about their scale, target audience and sustainability goals, and then contact these manufacturers for custom proposals to bring their makeup remover lines to life.
