Serum Foundation Manufacturer: Why Serum Foundation Is So Popular

Serum foundation brands are springing up like mushrooms on the market. From CHANEL to Armani, and even short video platforms such as TikTok and YouTube, they have all begun to conduct evaluation and promotion. This will undoubtedly boost the popularity of serum foundation again in 2023. As this trend continues, significant cosmetics brands are launching their lines of serum foundation. There is always a gap in the cosmetics market regarding the development of serum foundations. In the future, product innovation will be the mainstream.

Why is serum foundation so popular right now? Let’s explore it together.

What Is Serum Foundation?

As you can see from the name, serum foundation is a hybrid of foundation and serum. It is still a liquid foundation but has one more skincare effect than a liquid foundation.

The Difference Between Serum Foundation And Liquid Foundation

There is also an essential difference between serum foundation and liquid foundation. Serum foundation is an upgraded version of liquid foundation because, in traditional liquid foundation, only ingredients that can cover blemishes and even out skin tone are added, but has no skincare ingredients. Serum foundation is added with serum ingredients, which not only helps us create perfect makeup but also has better concealment and skin beautification effects and can also play a role in skincare.

For some people with dry skin, choosing this kind of liquid foundation can also avoid the problem of makeup coming off or powder sticking. In addition, serum foundation is also more moisturizing than liquid foundation. The serum contained in it can help the foundation spread better and make the makeup more lightweight.

Why Is Serum Foundation So Popular Right Now?

Increasing environmental pollution, mental stress, improper use of skin care products, etc., will all cause skin problems. Therefore, consumers have higher and higher requirements for the safety of skin care products. At the same time, with the transparency and reciprocity of information, more and more consumers will check the ingredients of skin care products and search online, resulting in many ingredient parties. They will not only pay attention to the claimed efficacy of the product but also pay special attention to the preservatives or ingredients that irritate the skin.

In response to these needs, the cosmetics brand Chanel has launched a foundation with a water content of more than 75%, light in texture, moisturizing, and fresh—innovative use of independent microcapsule technology to encapsulate the beauty ingredients in microcapsules completely. After fully integrating with the refreshing essence water gel, it melts into the skin to create a nude makeup effect. The skin tone is natural, and even the makeup is light and docile, showing the delicate texture of the skin. An exclusive foundation brush is included to easily apply foundation and create an ideal light and natural makeup effect.

The Benefits Of Serum Foundation For Different Skin Types

Serum foundation can be customized with different formulas for different skin types, providing a variety of effects for different skin types.

Normal Skin

It contains moisturizing ingredients like hyaluronic acid or glycerin to help nourish and plump dry skin for a luminous glow.

It prevents dry patches or flakes and ensures smooth and even application.

Dry Skin

It contains moisturizing ingredients like hyaluronic acid or glycerin to help nourish and plump dry skin for a luminous glow.

It prevents dry patches or flakes and ensures smooth and even application.

Oily/Combination Skin

Serum foundation often has a non-greasy formula that absorbs excess oil, controlling shine throughout the day.

It provides buildable coverage without weighing down the skin, making it better suited for oily or combination skin types.

Sensitive Skin

Serum foundations formulated with gentle, non-irritating ingredients suit sensitive skin types.

They often contain soothing botanical extracts or antioxidants, which calm and protect the skin from environmental stressors.

Mature Skin

Ingredients with anti-aging properties, such as peptides, antioxidants, and vitamins, are added to help reduce the appearance of fine lines and wrinkles.

The lightweight serum-like texture blends seamlessly into aging skin to create a youthful, radiant complexion without forming fine lines or wrinkles.

Acne Skin

The serum is non-comedogenic, and oil-free foundations help prevent clogged pores and breakouts in acne-prone skin.

Salicylic acid or niacinamide can help control excess oil production and reduce inflammation, promoting more transparent skin.

Serum foundations offer formula options for different skin types, providing customizable coverage, hydration, and skin care benefits.

The Most Popular Serum Foundation On The Market

ROSE INC——Skin Tint Serum Foundation

This innovative, non-comedogenic serum foundation creates breathable coverage for a seamless, natural-looking glow for a truly “no-makeup” look. For best results, apply to the skincare base with a brush, breaking up suspended pigment balls. The sheer color evens out all skin tones without clogging pores.

CHANEL——LES BEIGES Water-Fresh Complexion Touch

The first multi-functional cosmetic product infused with pigmented micro-droplets. The buildable light to medium coverage formula covers blemishes, evens skin tone, and adds radiance for a natural-looking finish. It contains hydrating ingredients to protect and provide hydration for up to 12 hours.

ILIA——True Skin Serum Foundation

A lightweight foundation with buildable, medium coverage, and a natural, skin-like finish, now with active skincare ingredients.

Flower beauty——Get Real Serum Foundation

It covers and smoothes skin for a natural, radiant look. The light to medium buildable coverage is an adaptable formula that works well with various skin tones.It contains lavender floral water to brighten and refresh skin, while olive oil, a natural anti-inflammatory, provides antioxidants and ultimate radiant hydration.

How To Find A Reliable Serum Foundation Manufacturer？

To avoid detours on the road to finding a serum foundation manufacturer, Xiran Cosmetics lists three points for everyone to find a reliable serum foundation manufacturer.

Scale and strength

If you have the conditions, it is best to conduct an on-site inspection. You can learn about the manufacturer’s size, production capacity and product lines, employee rigor, formula research and development capabilities, production and manufacturing design, marketing planning, etc. The quality of the cosmetics the manufacturer produces must be good, and the marketing methods must be better.

The ability to drive hot-selling products

Market research: What has the brand marketing ability of the OEM processing factory been in the past? The more styles it creates, the stronger its ability, and the more popular the formula is. It takes work to make mistakes when choosing such a serum foundation manufacturer.

Innovation ability

People make all production. A team with innovative spirit and ability can provide upgrades and technical support for your brand. Surpassing other brands regarding quality and creativity is also the basis for gaining a larger market. Suppose manufacturers of serum foundations continue to repeat production according to old ideas and models. In that case, they are likely unable to keep up with the trends of the times and may even be eliminated from the market. With good innovative formulas and product promotion models, consumers will also get a better experience, which better reflects the importance of the research and development team. An innovative R&D team can use their high-end knowledge to simplify the production process of serum foundation and develop more practical formulas, thereby accelerating product production efficiency, improving efficacy, reducing product production costs, and making products more popular in the market.

Xiran Cosmetics has a first-class scientific research laboratory, conducts cutting-edge technological exchanges and cooperation with South Korea, the United Kingdom, and other countries, and is committed to developing guaranteed, most advanced, high-quality cosmetics for customers. Guided by the needs of the medical and aesthetic research and development technology OEM, merchants can go all out to promote the brand. The one-stop service saves customers the tedious process of finding serum foundation OEM manufacturers, raw materials, printing plants, and design and planning companies. Let merchants leverage their strengths and avoid weaknesses, focus on promoting their brands, and achieve twice the result with half the effort.