Top 10 Private Label Makeup Manufacturers in China

If you are considering starting a cosmetics company or are an established business seeking growth opportunities, you may want to consider choosing a Chinese makeup manufacturer as your partner.
Chinese makeup manufacturers are not the only choice for your cosmetics brand, but more and more international cosmetics brands are creating factories and labs in China. Chinese makeup manufacturers offer affordable prices, high-quality products, and many choices.

This article will explore the best Chinese makeup manufacturers and introduce them individually. Our mission is to help you understand the best makeup manufacturers in China so that you can make an informed judgment.

The Advantages of Choosing a Makeup Manufacturer in China

The choice of a production location is often tied to factors such as production costs, production efficiency, production capacity, production expertise, and availability of production resources. Here are some of the advantages of choosing China as a production location.

(1) Cost-Effectiveness

China’s manufacturing capabilities and infrastructure make production efficient and cost-effective. A robust logistics system can deliver produced goods to any corner, and a highly developed transportation system can effectively reduce merchants’ transportation costs.

Although labor costs are rising, they are still lower than in many Western countries. This can significantly reduce the overall production costs of cosmetics brands.

(2) Scale and Capacity

China has an extensive network of factories that can handle large-scale production. This is especially beneficial for established brands that must produce large quantities to meet global demand.

(3) Manufacturing Expertise

China is known as the world’s manufacturing center, so many companies find many suppliers and manufacturers from us. Over the years, China has had a reputation for manufacturing expertise in various industries. This includes cosmetics manufacturing, where Chinese factories have mastered advanced technologies and processes to produce a variety of cosmetics.

(4) Supply Chain Efficiency

China’s well-developed supply chain ecosystem provides quick access to raw materials, packaging, and other components required for cosmetics production. This can streamline the manufacturing process and shorten delivery times.

(5) Regulatory Compliance

Chinese manufacturers are increasingly adept at meeting international regulatory standards and certifications required for cosmetics production, such as FDA, HALHA, and VEGAN certifications. This is critical for cosmetics brands seeking to distribute their products globally.

(6) Technological Innovation

Chinese manufacturers generally have the flexibility to adapt to customization and innovation. They can develop and produce a variety of cosmetics according to brand requirements. China has invested heavily in research and development, which has led to advances in manufacturing technology and processes. This is conducive to improving product quality and efficiency.

(7) One-Stop Solutions

Some Chinese manufacturers offer comprehensive services, including product development, packaging design, labeling, and even assistance with regulatory compliance. This can help streamline the brand’s manufacturing process.

Top 10 Makeup Manufacturers in China

1. Xiran Cosmetics

Xiran Cosmetics is a cosmetics manufacturer in Guangdong Province, China, focusing on providing cosmetics OEM and ODM customization services. It has more than 15 years of experience in cosmetics research and development and production, including product research and development, formula adjustment, packaging design, production and manufacturing, quality inspection, and other full processes; it has a complete R&D center and production workshop and can customize various cosmetics according to customer needs.

Provide a wide range of private label cosmetics, including basic skincare, makeup, and other products.

Advantages And Features:

Own a production factory with advanced production equipment and a strict quality control system.
I obtained several international cosmetics certifications, such as GMP, ISO, etc., to ensure product quality and safety.
With a professional R&D team, it can provide customers with innovative formulas and product development.

Minimum Order Quantity:

For cosmetics OEM orders, the minimum order quantity is about 1,000 pieces, and 500 pieces are acceptable for starters.

2. Zhong Shan BoZhen Daily Chemical Co., Ltd

Founded in 1997, the company is located in Zhongshan, Guangdong, China. It is a professional cosmetics manufacturer.

With more than 20 years of experience in cosmetics R&D, production, quality control, and export.
Mainly produces various cosmetics, including makeup sets, lipsticks, lip glosses, eye shadows, foundations, nail polishes, mascara, eyeliners, hair dyes, BB creams, etc.

Minimum Order Quantity:

For cosmetics OEM orders, the minimum order quantity is around 3000-5000 pieces.

3. Lee Cosmetic

Lee Cosmetic is a leading global cosmetics brand wholesaler and manufacturer. The company’s mission is to empower consumers with confidence and beauty through cosmetics while supporting customers’ business success through wholesale services, focusing on various private label cosmetics such as eye makeup, lip makeup, and facial makeup.

Lee Cosmetic’s minimum order quantity is not mentioned on the website. Generally, the minimum order quantity of cosmetics OEM/ODM suppliers will vary depending on the product type and customer needs. It is recommended that customers who are interested in cooperation communicate directly with Lee Cosmetic to determine the specific minimum order quantity.

4. AMZ Cosmetic

AMZ Cosmetic is a supplier focusing on cosmetics OEM/ODM services, established in Guangzhou, China in 2010.

Their main businesses include Private label cosmetics production: Providing production and processing services for various cosmetics such as eye makeup, lip makeup, and facial makeup, helping customers to quickly develop and launch their brands.

Cosmetics OEM/ODM: Providing customized OEM and ODM services according to customer needs, including full-process support such as formula development, production and manufacturing, and packaging design.

Cosmetics wholesale agent: With a rich inventory of cosmetics, we can provide wholesale procurement services to customers.

Minimum Order: 10pcs

5. Nako Cos

Nako Cos is a company focusing on cosmetics OEM/ODM services, headquartered in China.
The company was founded in 2015 and has more than 8 years of experience in cosmetics processing.

Main Products and Services:

Main products include eye makeup, lip makeup, facial makeup, beauty tools, and other cosmetics; at the same time, OEM/ODM services are provided to meet customers’ customized needs.

Small batch trial production can be provided to meet customers’ needs for samples.

6. Global Cosmetics

Global Cosmetics is a cosmetics company from Hong Kong, China, founded in 2004.
The company focuses on the research and development and supply of branded skin care products, makeup, and daily chemical products.

Minimum Order Quantity:

The minimum order quantity for the lip collection is 10,000 pieces per formula.
There is the option to produce two shades (5,000 pieces per color) or five shades (2,000 pieces per shade of the same color).

For skincare and foundation, the minimum order quantity is 10,000 pieces per packaging style and formula type.

For other color cosmetics (eyeshadow, lip liner, eyeliner, eyebrow pencil, blush kits), the minimum order quantity is 12,000 pieces, with packaging weights from 1 gram to 3 grams.

7. Zhejiang B&F Cosmetics Co., Ltd.

Zhejiang B&F Cosmetics Co., Ltd. is a professional private cosmetics manufacturer located in Jinhua, Zhejiang Province, China. Founded in 2005, the company has more than 15 years of OEM/ODM production experience, providing one-stop services from concept to finished product for private label cosmetics for global customers.

The minimum order quantity is determined according to customer needs, and small-batch trial production and large-batch production can be provided.

8. Kasey Beauty

Kasey Beauty is a professional privately owned cosmetics manufacturer headquartered in Zhejiang, China. Founded in 2018, the company is focused on providing high-quality custom cosmetics solutions to customers. They only use safe ingredients that comply with FDA and EC regulations to ensure that your cosmetics are of the highest quality.

Minimum order quantity depends on product type and customer needs, and we provide spot inventory for sale.

9. Guangzhou Baiyun Darong Fine Chemical Industry Co., Ltd

Founded in 1997, the company is an enterprise focusing on cosmetics research and development, manufacturing, and testing.

Mainly engaged in OEM/ODM processing and export brand business of cosmetics, skin care products, hairpins, hair dyes, hand and foot masks, bath care, oral care, fabric care, and other products.

Provide personalized OEM/ODM processing and brand output services for many domestic and foreign brand suppliers and large chain enterprises.

Suitable for larger and mature brands, the minimum order quantity is 10,000

10. HOMAX Cosmetics

Founded in 1998, HOMAX Cosmetics is a professional cosmetics manufacturer with a 16,800 square-meter production base. The company has obtained many international certifications, such as ISO22716, GMPC, HALAL, etc. It is an excellent partner for beauty companies, makeup artists, salons, and individuals. If you need high-quality cosmetics, I recommend that you consider them as a potential partner

What Are the Key Differences Between Private Label and White Label？

1. Private Label: Definition and Characteristics

Generally speaking, private label products are products that seller’s contract with manufacturers, customize according to the seller’s needs (such as product specifications, parameters, and style), and sell under their brand name.

For example, well-known products like Adidas are private label products. Therefore, private label products are goods delivered to you directly from the manufacturer. These products are sold under their brand and must be sold as exclusive goods.

2. White Label: Definition and Characteristics

White label products are purchased directly from manufacturers and sold under their labels. In other words, sellers directly sell goods that are developed, manufactured, and produced by manufacturers. Sellers can relabel the goods and sell them as their goods, but they cannot change the specifications of the products according to their needs. The only things sellers can change are marketing, product packaging, and branding.

Therefore, if sellers have a well-known brand, they can mark the goods purchased from suppliers or manufacturers as their brand and market and promote new products under that brand. Sellers also do not need to explore new markets or spend a lot of time planning to launch new product lines, so selling white label products can achieve higher profits and lower costs.

White Label vs. Private Label

1.Customization

For private label products, you can customize the product and control the product specifications, design, etc. Therefore, the quality of private label products is usually much higher than white label products. If you plan to build your cosmetics brand and have enough budget to purchase about 1,000 units, I strongly recommend using private label.

For white label products, all products have been produced before the seller and manufacturer reach an agreement, so the only thing the seller can customize is the packaging; the minimum order quantity of white label cosmetics manufacturers is usually low because the products are already in stock. You can even start buying white-label products from 50 units by some cosmetics manufacturers.

2.Exclusivity of products

Private label products: Brands can sell exclusively, which means that other sellers cannot sell similar products.

White label products: Manufacturers can supply to multiple retailers at the same time.

3.Cost and ROI

Private label products: More costs are required, and high fees need to be paid, including product research, product development, marketing, etc.; but because the seller can sell exclusively, the return on investment is also relatively high.

White label products: More marketing costs are required because the seller will have many competitors, but the initial investment is lower.

Summary

Whether to sell white or private label products depends mainly on the product and the company itself. For those entering the cosmetics field for the first time, white-label products may be a good choice for saving time and money. After all, it is much easier to repackage a product that has already been produced than to create your product from scratch.

However, for some sellers, getting a reliable and recognized brand may be more necessary. Both labels have their pros and cons. No matter which one you use, sellers need to understand and decide what kind of business you have, what kind of products you need, and whether the type of product you choose aligns with the seller’s brand, resources, business goals, and commitment level.

How To Find the Perfect Makeup Manufacturer?

Finding the right partner is significant. To make an informed decision, create a list of cosmetics manufacturers that best suit your needs. These lists may include company names/email addresses/countries/product ranges. And you can choose the cosmetics manufacturer that suits you according to the method I proposed.

1.Makeup Manufacturer Selection Strategy:

(1) Select manufacturers based on brand positioning

If the demand for emerging brand products is small, it is recommended to first find small and medium-sized cosmetics factories as partners, focusing on flexibility and cost control; mature brands should choose large and regular manufacturers, focusing on quality assurance and stable supply.

(2) Select manufacturers based on product sales channels

① Online channels generally refer to e-commerce channels: the product demand of e-commerce channels requires fast delivery and low cost. OEM factories of daily chemical production lines should be selected, and the production lines should not be less than 8.
② Offline channels generally refer to beauty salons or physical stores; focus on quality and efficacy and choose professional cosmetics manufacturers.

2.High-Quality Supplier Screening Channels

(1)B2B procurement platform:

Through large B2B procurement platforms such as Alibaba and Made-in-China, carefully screen and conduct field visits to potential and field-verified merchants and identify traders and manufacturers.

(2) Industry exhibitions:

Participate in industry exhibitions such as the Guangzhou and Shanghai Beauty Expos. Like a big gathering, you can choose suppliers that match you and directly contact multiple manufacturers to seek the latest beauty industry news, trends, and product information.

(3) Peer recommendations:

Communicate extensively with peers to understand the prices, services, quality, etc. of their cooperative suppliers and obtain information on high-quality suppliers.

Start Your Own Cosmetics Business In 3 Steps

1. Contact The Manufacturer of Your Choice for a Quote

As a cosmetics manufacturer that receives a lot of inquiries every day, we can tell you from our own experience that some manufacturers will choose to only respond to you if your inquiry seems professional and clear enough. This is why some people get enthusiastic responses from manufacturers after the first contact, while sometimes you will be ignored.

You should write a professional email when you first contact them. It should contain as much information as possible so that the cosmetics manufacturer knows precisely what you are looking for and can respond to your message immediately.

If you can, avoid using the following:

• I want to start my business
• I want to know your minimum order quantity and price
• Please send me your product catalog
• Please get in touch with me: xxxx@gmail

As a manufacturer, I fully understand that this is the most urgent information you want to know, but it is too early to ask this question at the beginning.

You should describe your project and the required products to the cosmetics manufacturer as accurately as possible; the approximate budget and purchase quantity can help you quickly start a business with the manufacturer. This can save a lot of time in asking questions back and forth, and when the manufacturer contacts you, it will be sent to you together. Only when these conditions are met will the cosmetics manufacturer contact you faster.

2. Request Samples from Makeup Manufacturers

Suppose the manufacturer can produce the desired product in the specified budget and quantity. In that case, you can ask the manufacturer to send the requested samples to your home.

• Sample pricing?

You may want to see the samples before placing an order, and these samples are usually not accessible. Most cosmetic manufacturer samples are free; you only need to pay for shipping.

Please Note: if the cosmetic manufacturer charges many sample fees or the shipping costs seem high. This may be part of the manufacturer’s business model.

• Request the manufacturer to modify the sample?

Unlike white label cosmetics manufacturers, private label cosmetics manufacturers can customize the product according to your needs; if you feel that the product does not meet your expectations, negotiate directly with the manufacturer and propose your modification suggestions, such as: fragrance, color or packaging. This is free, and only when the ingredients are changed too much will an additional development fee be charged.

3. Choose A Cosmetics Manufacturer to Start Cooperation

Determine the final manufacturer from samples of the same product from the two or three cosmetics manufacturers you selected.

When choosing a cosmetics manufacturer, you should pay attention to this：

The final decision should not be made based on samples alone. Many other factors can play an important role. You must ask the manufacturer and sign an agreement with them for some things, such as delivery conditions, production, and delivery time. The written agreement records all the specific details, such as what you want, what you will get, how much you will pay, and when it will arrive.

The supplier agreement covers the following issues:

• Necessary conditions, including quantity, unit price, order period, and delivery time （the time between the start and completion of the production process）, etc.
• Shipping terms (EXW, FOB, etc.)
• Specifications of the goods or services provided
• Warranty period for defective goods or services
• Additional services, such as design services, marketing consultation, etc.
• Limited liability – covers situations with a risk of loss or damage.
• Intellectual property.
• Certification (ISO, GMP, FDA, etc.)
• Insurance
• Dispute resolution
• Termination and exclusion clauses
• It is recommended to have an experienced lawyer review all documents or contracts before signing the final agreement and starting operations.

Conclusion

Finding the proper cosmetics manufacturer is a trial-and-error process requiring much investment. Companies must invest time, energy, and resources to find the most suitable partner finally.