TOP 5 Private Label Makeup Manufacturers In The U.A.E.

The survey results show that in the Middle East market, if the brand does not have a deep understanding of the skin color, skin texture and other preferences of the local ethnic groups, it will be difficult to gain a foothold.

U.A.E. Beauty Market Demand

With the rise of the “her economy” in the Middle East, women’s consumption potential has been further enhanced. According to the data forecast in the “New Power for Growth of Independent Stations – 2023 Middle East Cross-Border E-Commerce White Paper” released by Shoplazza, the size of Saudi Arabia’s beauty and personal care market is expected to rise steadily at a growth rate of 6.4%, and is expected to exceed US$7.5 billion by 2026.

Picodi data shows that in Saudi Arabia and the United Arab Emirates, women’s annual spending on beauty and skin care products is about US$700 to US$900 per person, ranking among the highest in the world.

Makeup Market Analysis In U.A.E.

Women’s awareness of independence is awakening, and the number of professional women is increasing. A growing number of working women and a new generation of women becoming more conscious about their appearance led to a surge in sales of facial makeup products across the country. Facial makeup has become the highest-grossing category in the makeup market, including powder, contouring, blush, foundation, etc.

The U.A.E. cosmetics market is distributed in supermarkets and hypermarkets, multi-brand retail stores, exclusive retail stores, online stores, beauty salons, etc. The supermarket and hypermarket segment occupies the largest share of the U.A.E. cosmetics market, and more and more consumers prefer Shopping from there; with the development of e-commerce in the Middle East, it is expected that purchasing cosmetics online is also a market trend, as products can be bought at lower prices during some active festivals. Online channels provide safety and have become the first choice for consumers. For example, during Ramadan, people pay more attention to themselves and prepare Eid clothes, hairstyles, makeup, etc.

Pain Point Of Beauty Marketing In The U.A.E.

Saudi Arabia has strict visual marketing and advertising standards, and influencer marketing is an essential means of promoting the brand when it cannot convey its message through its images. In Saudi Arabia and Arabia, the registration time for intellectual property (I.P.) and brand protection can be as short as three to four months, while in Qatar, it takes up to two years, which means that brand intellectual property rights are not protected.

Regarding beauty products, Middle Eastern consumers prefer to retain their natural ethnic characteristics. Over the past 20 years, Middle Eastern women have become more progressive and bold, seeking natural and understated beauty. Therefore, brands must provide products based on local consumer needs and be close to consumers’ consumption concepts.

Amazon also adopts a localization strategy when laying out the Middle East market. In 2017, Amazon acquired a local e-commerce platform in the Middle East for US$600 million and opened specific websites in Turkey, the United Arab Emirates, Saudi Arabia, and Egypt to expand its distribution network.

Top 5 Makeup Manufacturers In The U.A.E.

Elegance Cosmetics Manufacturing Ind L.L.C.

Elegance Cosmetics Manufacturing Ind. L.L.C. Sharjah, U.A.E. was established in 2021. It is a leading manufacturer and exporter of cosmeceuticals. The company has over 25 years of experience in cosmetics production and a first-class marketing vision. Today, it is one of the leading cosmetics manufacturers in the U.A.E. 

Guangzhou Xiran Cosmetics Co., Ltd.

Guangzhou Xiran Cosmetics Co., Ltd. is a trustworthy brand in the cosmetics industry, with more than 15 years of valuable OEM/ODM experience in the cosmetics field. With over 10,000 formulations, our expert R&D team is dedicated to meeting our brand customers’ unique needs and visions. We provide customization formula, label, bottle and color box etc.

At Xiran Cosmetics, our product categories cover the entire cosmetics field. We meet diverse cosmetic needs, from oil-based cosmetics to powder and lotion-based formulas.

Zaek Cosmetics U.A.E.

Zaek Cosmetics is a cutting-edge beauty brand dedicated to helping individuals enhance their natural beauty and express their unique style. The company is committed to providing high-quality, ethical, environmentally conscious, innovative products. At Zaek Cosmetics, we believe beauty should be inclusive and empowering. We are committed to creating diverse products to suit every skin tone, type, and preference. Whether you’re a makeup enthusiast or a beginner, their collection has something for everyone.

EVER BEAUTY TRADING LLC

Ever Beauty Trading L.L.C. is a reputable and dynamic trading company distributing beauty and personal care products. They have an extensive product portfolio offering a wide range of skincare, cosmetics, hair care, and fragrance products from leading global brands. Ever Beauty Trading L.L.C. prides itself on providing high-quality products that meet various consumer preferences and needs. Their well-established network ensures efficient and timely delivery of products to retailers, salons, and spas. The company’s commitment to customer satisfaction, reliability, and competitive pricing has earned its customers’ trust and loyalty. Ever Beauty Trading L.L.C. continues to be a significant player in the beauty industry, offering quality beauty products.

Mikyajy

Mikyajy, a pioneer in makeup and fragrance in the Middle East, has grown into a family of 1.5 million loyal fans across Saudi Arabia, the United Arab Emirates, Oman, Bahrain, Kuwait, and Qatar since its founding 20 years ago. The company was inspired by serving the needs of women and girls in the region, from color selection to product staying power, all designed to cater to Middle Eastern climate conditions. The name Mikyajy means “my makeup” in Arabic and symbolizes every girl and woman’s personal makeup experience. The company is committed to providing customers with fun, playful, quirky, and vibrant products that enhance their confidence. Regarding product development and quality, Mikyajy has an experienced and passionate team dedicated to providing the highest quality cosmetics, perfumes, and gifts while paying attention to international trends and personal tastes. Be it a beginner or a professional, Mikyajy is the top destination for them, offering a diverse selection of products and a dazzling shopping experience.

From 2022 to 2027, the Middle East and North America are the only regions to maintain double-digit growth in all beauty segments, with fragrances, makeup, hair care, and skin care all experiencing growth rates of 11% to 12%. The region’s beauty market is undoubtedly a considerable growth opportunity for brands.

In the Middle East, there are usually six channels for sales of beauty products, including offline retail, e-commerce, and D.T.C. (direct sales to consumers), spas, hair salons, and pharmacies, of which spas are among the most important. Choosing the right sales channel is very important for the brand.

How Do You Develop Your Brand In the Middle East Cosmetics Market?

There is still room for a low-end market

The beauty markets of various Middle Eastern countries are different. Brands must adapt to local conditions and formulate different strategies for other regions. High-priced brands dominate the Middle East beauty market, but as inflation rises and consumers become more price-sensitive, many affordable products are becoming increasingly popular.

Preferred sales channels for each brand

Maria Hatzistefanis, the founder of the high-end beauty brand Rodial, said that for her brand, she is introducing brand products into some flagship department stores in the region. However, the cost is higher and has the best publicity effect. As for another brand, Goff, because its products have medical effects, they are mainly sold through pharmacies. The primary way to build awareness is to use brand ambassadors.

Kahn, the founder of the CTZN brand, said that it first established brand awareness in the United States and Europe and then attracted young people with more Internet access in the Middle East.

For beauty products, Middle Eastern customers like to hold their natural ethnic characteristics. Throughout the course of recent years, Center Eastern ladies have become more avant-garde and bold, pursuing natural and low-key beauty. Brands need to clearly define their positioning before entering.

Localization is essential

Brands must also understand Middle Eastern beauty consumers. In the Middle East, natural-ingredient beauty products and beauty technology products are trendy. Men spend more on perfume than women, and the skin care product market is growing.

Middle Eastern consumers usually take a month of long-distance travel every summer, usually to places such as London, New York, or Paris. They are exposed to many new brands and impact the Middle East beauty market there. Dubai and Kuwait spend relatively highly on beauty products and many travelers, so high-end brands can target these markets.

At ซิราน คอสเมติกส์, we understand the complexities of entering and thriving in the highly lucrative Middle East makeup market. Leveraging our expertise and industry knowledge, we offer tailored solutions to help you to create your makeup brand.