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The Best-Selling Makeup Brand in South America

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The cosmetics market in South America is booming, with a variety of private brands emerging to suit the needs of different consumers.In this article, we will delve into the makeup brands that have taken South America by storm, understand the local preferences for makeup products, and discover who can help you customize makeup products with personal brand labels.

customization makeup

Overview of Makeup Brands in the South America Market

The Cosmetics market is projected to reach a total revenue of US$22.54 billion in 2023, with an anticipated annual growth rate of 3.51% (CAGR 2023-2028). Among global counterparts, the United States stands out as the largest revenue generator, contributing US$19.43 billion in 2023. When considering per capita figures, the year 2023 is expected to witness an average revenue of US$44.43 per person. Looking ahead to 2023, Non-Luxury goods are forecasted to account for 71% of sales in the Cosmetics market.

Preferences for Makeup Products in the South American Market

Natural Look

Many South American women prefer a natural makeup look that enhances their features without appearing too heavy or dramatic. Tinted moisturizers, BB creams, and lightweight foundations that provide good coverage without looking too heavy are often popular. Maybelline Dream Fresh BB Cream and Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation are great options for a more natural look.

Sun Protection

Given the strong sun exposure in many South American countries, makeup products with sun protection are highly favored. Look for foundations or tinted moisturizers with SPF, like the IT Cosmetics Your Skin But Better CC+ Cream or Neutrogena Healthy Skin Anti-Aging Perfector.

Bold Lip Colors

South American women often love to showcase their lips with bold and vibrant colors, such as reds, pinks, and corals. These hues reflect the continent’s rich cultural diversity and are popular for creating eye-catching looks. Brands like MAC, NARS, and Revlon offer a wide range of lipsticks and lip stains in various shades, catering to this preference.

Skincare Integration

Many South American consumers prioritize skincare, so makeup products that include skincare benefits, like hydrating ingredients and antioxidants, tend to be well-received. Products like the Tarte Shape Tape Concealer with hyaluronic acid can provide both coverage and skincare benefits. Like the Fenty Beauty Pro Filt’r Instant Retouch Primer, which helps prepare the skin while extending makeup wear.

Long-lasting Formulas

South American consumers appreciate makeup products that withstand the heat and humidity of the region. Long-lasting foundations, smudge-proof eyeliners, and waterproof mascara are essential products in many makeup bags. Such as Estée Lauder Double Wear Stay-in-Place Foundation, which can provide full coverage and stays in place for up to 24 hours. Its advantages include excellent coverage, a matte finish, and resistance to heat and humidity. As well as, Laura Mercier Translucent Loose Setting Powder, is finely milled and helps to set your makeup, control shine, and extend its wear. The advantage is that it keeps your makeup looking flawless and matte for hours.


Sustainability has become an essential factor for consumers. Makeup brands that use eco-friendly packaging and ethical sourcing of ingredients are increasingly preferred.

Bésame Cosmetics

Best-Selling Makeup Brand in South America

Bésame Cosmetics, a renowned makeup brand with a vintage-inspired touch, is widely admired for its enduring allure and commitment to historical authenticity. Diligently crafting cosmetics that evoke the glamour of the 1920s to the 1960s, they meticulously reproduce products from bygone eras. Bésame’s devotion to this aesthetic also extends to their packaging, which showcases exquisite, retro-influenced designs.

Among their most popular offerings stands the “Bésame Red Velvet Lipstick,” a hue that pays homage to a lipstick color from 1946. This lipstick prides itself on a sumptuous, enduring formula brimming with rich pigments that bestow a genuinely classic appearance. Encased within a vintage-style tube, gleaming with a golden touch, the lipstick impeccably captures the essence of a past era. Bésame Cosmetics caters to individuals who harbor a fondness for nostalgia and seek timeless, top-notch makeup.


Best-Selling Makeup Brand in South America

L’Bel, a well-known cosmetics brand, is celebrated for its dedication to elegance and innovation. Their product line seamlessly combines scientific advances with elements of the natural world, meeting a diverse array of skincare and beauty needs. L’Bel is famous for its unwavering commitment to superior ingredients, advocating for healthier and more radiant skin. Prioritizing eco-conscious practices and sustainability, the brand places a strong focus on environmental responsibility.

One standout makeup product from L’Bel is the “L’Essentiel Long-Lasting Foundation.” This opulent foundation not only delivers impeccable coverage but also nourishes the skin. It has gained recognition for its enduring formula, resulting in a matte finish that lasts throughout the day. Enhanced with botanical extracts, it enhances skin texture and diminishes imperfections, embodying L’Bel’s steadfast commitment to enhancing natural beauty while preserving the advantages of skincare.

O Boticário

Best-Selling Makeup Brand in South America

O Boticário, a renowned Brazilian cosmetics and fragrance brand, is celebrated for its commitment to natural ingredients and eco-conscious practices. Known for its extensive product line, O Boticário offers high-quality beauty and skincare items. Their brand ethos centers on sustainability and community involvement, with eco-friendly packaging and support for local communities through its Foundation. One of their best-selling makeup products is the “Make B. Mineral Powder.” This lightweight, mineral-based foundation provides excellent coverage while being gentle on the skin. It’s free from harmful chemicals and helps create a flawless, natural look. Enriched with vitamins and SPF, it offers long-lasting wear and suits a variety of skin types, contributing to O Boticário’s reputation for both quality and eco-friendliness in the cosmetics industry.

Who Can Help You Customize Makeup Products with Personal Brand Labels?

If you’re interested in entering the South American makeup market or expanding your existing brand, customizing makeup products with personal brand labels can be a compelling strategy. Xiran factory can help you create your makeup line tailored to the preferences of South American consumers. Guangzhou Xiran Cosmetics Co., Ltd. is a leading partner for businesses looking to customize cosmetics with their brand labels. They offer a comprehensive suite of services designed to transform your makeup products into unique, market-ready items that reflect your brand identity.

  • 1. Expert Graphic Designers: Skilled graphic designers on their team create unique and captivating label designs tailored to your makeup products.
  • 2. Custom Packaging Solutions: Reliable packaging suppliers provide personalized packaging options, allowing you to design packaging that reflects your brand’s individuality.
  • 3. Formulation Expertise: Proficient cosmetic formulators collaborate to develop exclusive formulas for your makeup products, enhancing efficacy and emphasizing key benefits.
  • 4. Consultation Services: Seasoned cosmetic consultants and industry experts are available to provide valuable advice on product development, branding, and ensuring regulatory compliance.

Xiran’s manufacturing facility specializes in the production of cosmetics with personalized branding for businesses. As a prominent laboratory in the cosmetics industry, they not only offer their products but also provide customization according to specific requirements. If you are seeking quality, competitive prices, and exclusive products, the Xiran team is dedicated to working towards your success.

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