OEM/ODM Facial Serum Factory for Beauty Brands
XIRAN Cosmetics provides OEM/ODM facial serum development for beauty brands that need more than an off-the-shelf product. From your initial product brief and formula direction to packaging, sampling, testing and bulk production, we help turn a serum idea into a commercially viable product ready for your target market.
Develop a Facial Serum Around Your Brand, Not Just a Formula
We turn your serum concept into a manufacturable product by bringing formulation, packaging, sampling, compliance and production together in one OEM/ODM project. From your initial brief to final bulk manufacturing, each step is developed around your brand positioning, target market and commercial requirements.
- From product brief and ingredient direction to texture and formula development.
- Coordinate bottles, decoration, labels and cartons with your overall brand identity.
- Evaluate prototypes, refine specifications and prepare the project for target-market requirements.
- Move the approved formula and packaging into bulk production, quality control and shipment.
Facial Serum Concepts We Can Develop
XIRAN Cosmetics develops and manufactures a wide range of facial serums for beauty brands, from daily hydration and barrier-care formulas to brightening, premium anti-aging, sensitive-skin and trend-led concepts.
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Dual-Phase Oil-Honey Serum
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Retinol & Exosome Dual-Capsule Serum
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Anti-Aging Serum Set
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Hydrating and Moisturizing Serum
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Private Label Skin Care Serum Sticks
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Private Label PDRN Anti-Aging Facial Serum
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Private Label Brightening Facial Serum
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Private Label Hyaluronic Acid Serum
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OEM or ODM: Which Development Model Fits Your Project?
At Xiran Cosmetics, we provide everything you need, striving to be your ultimate one-stop manufacturing partner for all types of serums.
Not every facial serum project requires full custom development. Brands looking for established formulas, lower-entry production and a faster route to market can explore our private label facial serum solutions through Xiran Skincare.
Custom Facial Serum Formulation
Formula development is where a serum concept becomes a manufacturable product.Rather than simply adding popular ingredients into an existing base, our development team considers how the complete formula needs to perform.
Active Ingredient System
Actives, extracts & functional ingredients
Texture & Viscosity
Lightweight to rich, fast-absorbing
Fragrance
Natural, hypoallergenic or fragrance-free
Claims Direction
Hydrating, brightening, anti-aging, etc.
Custom Facial Serum with Your Luxury Logo
- Luxury Logo: Customization Premium logo printing and finishing to elevate your brand identity.
- Tailored Facial Serum: Formulations Custom-developed formulas aligned with your brand vision and target market.
- High-End Packaging: Options Elegant, luxury-inspired packaging designed for retail and gifting.
- Global Compliance: Ready Formulations and packaging compliant with EU & FDA standards.
Who We Work with
We collaborate with individuals passionate about owning their beauty brands.
Our clientele for proprietary facial serum spans a diverse spectrum, ranging from major brands to online retailers.
For Amazon, Shopify, TikTok and direct-to-consumer brands looking for differentiated, scalable products.
For founders launching their first serum or building an initial beauty product line.
For brands expanding existing collections, refreshing formulas or developing new serum concepts.
For retailers and beauty chains developing exclusive or store-brand cosmetic products.
Quality Control and Testing Support
From incoming raw materials to bulk formulation, filling, packaging and finished products, our team carries out quality checks based on your formula, packaging format and target market requirements. This helps reduce production risks and ensures the finished product is consistent with the approved sample and project specifications.
At XIRAN Cosmetics, quality control is built into every stage of your project—not only at the final inspection. Depending on your project, we can support:
- Raw material inspection
- Bulk formula quality checks
- Microbiological testing and stability testing
- Formula and packaging compatibility testing
- Filling and packaging inspection
- Finished-product quality inspection
- Batch records and production documentation
For custom OEM/ODM projects, we can also help determine which testing items are most appropriate based on the formula, packaging and destination market, so you do not have to apply the same testing plan to every product.
Certificate of Strength
Our team can support brands with manufacturing documentation and work with the project requirements for markets such as the United States, European Union, United Kingdom, Australia, GCC and other international markets.









OEM/ODM Facial Serum FAQs
OEM generally suits projects where the brand already has clearer product specifications or chooses from an existing manufacturing solution. ODM usually involves more manufacturer participation in formula direction, ingredient selection, texture, packaging and overall product development.
The exact scope can be adjusted according to your project.
Yes. Sampling is normally used to evaluate the formula and product direction before bulk manufacturing. Custom ODM projects may require additional sample rounds depending on the level of development.
Sample development usually takes around 7–10 working days, depending on the formula, customization requirements and number of sample revisions.
After the formula and packaging are approved, bulk production typically takes around 25–42 working days. The final lead time may vary depending on order quantity, packaging customization, printing requirements and raw material availability.
We can support manufacturing documentation and project preparation according to the intended destination market. Final regulatory requirements depend on the product formula, claims, packaging and responsible party, so market requirements should be reviewed for each individual project.
Yes. Packaging options may include stock containers, custom colors, labels, printing, cartons and other customized components depending on quantity and supplier requirements.
The MOQ for our facial serums is 1,000 units based on our standard packaging; if you require custom packaging, the MOQ will be determined by the specific requirements of that packaging.















