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How to use lipstick products to start a private label business?

Table of Contents

Lipstick, a centuries-old cosmetic adored by women throughout history, initially derived its color from flowers and vegetables. As time progressed, an extensive array of lipstick colors, formulas, and textures emerged to cater to diverse preferences, guaranteeing that there is a suitable option for everyone.

Lipstick Types

Matte lipstick, with its high pigment content and intense coloration, devoid of any sheen or light reflection, ensuring an understated appearance while maintaining a commitment to beauty. Post-application, matte lipstick typically retains its non-reflective, subdued tone and boasts remarkable longevity. Nevertheless, it carries drawbacks in terms of its tendency to cause dryness and lack of moisturizing components, making it unsuitable for individuals with thin lips or pronounced lip lines. Prior to using matte lipstick, it is advisable to apply a highly moisturizing lipstick to enhance lip moisture. Given its conspicuous coloration and vivid hue, matte lipstick is rarely utilized in daily routines, finding its niche primarily in magazine shoots and heavy makeup applications.

Satin lipstick with its high oil content creates a bright, natural, highly saturated, sheer, and natural three-dimensional effect on the lips. It can be paired with matte lipstick or lip gloss for a coexistence of color and gloss. Silky lipsticks are favored for their hydrating properties, making them a great choice for those seeking moisture, while matte lipsticks tend to be drier and are better suited for windy and cold weather conditions. Silky lipsticks, in contrast, have a slight tackiness, a pleasant fragrance, and are perfect for individuals with a delicate and passionate style. They provide a moisturizing sensation akin to lip gloss while delivering vibrant and stunning color options. Satin lipstick is very suitable for high-end occasions, and it is more suitable for delicate makeup, because the silky luster and femininity presented by satin will make the makeup more delicate.

lip gloss falls somewhere between matte and satin finishes, boasting a higher wax content than matte lip products, providing enhanced lip protection. However, it can be somewhat drying on the lips. The lip gloss has a jelly-like texture, offering a crystal-clear appearance with a subtle hue. It is commonly used alongside lipstick to add a lustrous shine to the lips, making it particularly ideal for achieving a natural or nude makeup appearance.

Long-lasting lipstick addresses the common issue of premature flaking. Its attributes encompass the infusion of silicone oil, renowned for its enduring color-locking capabilities. Furthermore, as the lipstick sets, it achieves a translucent satin sheen that can enhance its radiance. Distinguishing itself from conventional long-wear lipsticks, this product typically consists of two components: foundational care and satin embellishment. You can reapply the satin finish as needed, but the base color should be removed during makeup removal

The shades of lipstick

Nude Color

Nude lipstick exudes a vibrant and natural aura when worn by women, making it the perfect choice for achieving a subtle, understated look. This category of lipstick, featuring shades like flesh-toned, beige, and light pink, exudes simplicity and freshness. Nude lipstick not only enhances lip luster, providing moisture and protection, but also elevates facial beauty by refining lip contours. Its application complements eye makeup, radiating sensuality and charm in women.

Pink Lipsticks

Adorning pink lipstick imparts a gentle and youthful allure, ideally suited for young women. A pink outfit complements this choice, infusing brightness into one’s appearance. Beyond its gentleness, pink lipstick possesses the power to defy age, albeit with certain suitability considerations. Generally, pink pairs best with cool-toned fair skin, and the fusion of pink with darker skin tones creates a distinctive appeal. For those seeking an unrestrained and bold look, pink is certainly worth experimenting with.

Red Lipsticks

Embracing red lipstick embodies an air of enthusiasm and uninhibited allure, especially when paired with flowing skirts or elegant dresses.

Ocher Lipsticks

Ocher lipstick bestows an aura of elegance and dignity upon the wearer, making it an apt choice for formal occasions.

Orange Lipsticks

Donning orange lipstick infuses vivacity into one’s appearance. The vibrant orange hue suits lively and charming individuals, elevating their makeup’s vitality and enhancing overall complexion. Fair-skinned individuals can achieve a healthier, more radiant makeup look with orange lipstick, elevating their overall makeup game.

Toxic Color Palette Lipsticks

Lipsticks in shades resembling aunt color, berry color, and other dark hues fall into the “toxic color” category. The reason they are categorized like this is because of their impressive and maybe even overpowering visual impact. Lipsticks of this nature are best reserved for occasions demanding an intense presence, such as photoshoots, Carnival, or when competing for affection. It’s advisable to avoid such lip colors in professional settings, unless working within a fashion-related industry.

Colorless Lipstick

Colorless lipstick imparts a glossy sheen to the lips while simultaneously moisturizing and preventing chapping.

Five Lipstick Selection Tips

Consider Your Skin Tone:

For Dark Yellow Skin: Opt for warm-colored lipsticks like deeper reds such as maroon, plum red, positive red, bean paste, or orange-pink tones to enhance your complexion. Avoid light shades like pink or bright orange, which may contrast sharply with your skin tone.

For Fair Skin: Embrace cool-toned lipsticks like rose, peach, cherry blossom pink, blush, or berry shades for a youthful and romantic look. Fair skin allows for versatile lipstick choices with few restrictions.

For Normal Skin: Neutral skin tones offer flexibility. Choose coral-pink lipstick for a subtle or everyday look. This shade complements neutral skin tones, unlike its bland effect on warm or cold skin.

For Dark Skin: Darker skin tones can confidently explore bright and vibrant lipstick colors such as passionate red, lively orange, vibrant yellow, or bold pink to accentuate elegance and coolness. Darker shades like grape violet, deep purple, or blue can also enhance the sophisticated allure of dark skin, but avoid extremely dark tones to prevent a dull complexion.

The beauty preferences in East Asia are shifting, with Chinese consumers exploring a wide range of lip shades, Japanese individuals leaning towards light and transparent colors with a two-toned effect, and South Koreans favoring deep red hues and two-toned lip makeup. The two-toned lip trend is becoming increasingly popular in East Asia, whereas in various regions such as the United States, the United Kingdom, and South Korea, there is a strong inclination towards matte lip makeup, reflecting a keen interest in exploring diverse textures. Notably, pink has become the predominant choice for lip colors in the United States and the United Kingdom, accounting for nearly half of the top lip color selections.

Feel free to reach out to us anytime with your ideas. With Guangzhou Xiran Cosmetics Co., Ltd.’s extensive years of production experience, we excel in tailoring lipstick colors to suit various skin tones.

Examine an individual’s inherent disposition.

For those with a confident and striking demeanor, shades such as bold red, berry, deep berry, reddish-brown, muted lavender, and similar tones can accentuate their aura. These hues convey an air of refreshing clarity and gently unveil an enticing charm.

On the other hand, individuals with an elegant and refined temperament may find rose red, purple-red, soft beige, milky tea, and tan more suitable. These colors evoke a slightly extravagant yet understated sense of beauty, complementing their intellectual and elegant character.

For those who prefer a low-profile appearance in their daily lives, subtle options like pale pink, dusty rose, soft beige, maple, and muted tomato red can be ideal. Opting for less conspicuous colors and applying them sparingly can help achieve a low-key and stable look, suitable for both work and school settings.

Consider the colors of your clothing

①When wearing red clothing, you can pair it with lighter shades from the same color family or within the natural spectrum for a harmonious look. Be cautious, as bright red can come across as aggressive.

②Purple garments are best matched with similar shades, but avoid combining them with red as it can appear gaudy.

③If you’re wearing blue, green, or brown attire, opt for an orange lip color since it complements these colors. Brown and orange are closely related, ensuring a harmonious appearance.

④White clothing offers versatility; you can choose taupe or darker hues for a mature and stable look. Conversely, pairing white with red or pink tones will create a more youthful appearance.

⑤Black attire pairs well with bold red shades like crimson, cherry red, or deep water red, as they create an eye-catching and attractive contrast. These vivid reds work harmoniously with black, white, and gray, producing a complementary effect.


①For a significant banquet, opt for a lipstick with low gloss or consider matte and velvet finishes for a mature and composed appearance.

②When engaging in outdoor activities, enhance your vitality by wearing pearl lipstick. The sunlight’s gentle touch will add a lively glow to your look.

③In a professional workplace setting, steer clear of overly bright colors. Instead, consider a blend of pink and brown tones for a stable and responsible appearance.

Varies with the season

Spring: Embrace the blossoming of spring with hues like orange, rose red, and coral red.

Summer: Illuminate your summer days with lively shades such as coral, orange pink, and brick red.

Autumn: Embrace the tranquil warmth of autumn with colors like dark burgundy, maple leaf red, and soothing orange tones.

Winter: Embrace the chill of winter with deeper shades like brown red, carrot color, tomato red, and earthy bean sand.

How to use lipstick products to start a private label business?

When embarking on the journey of establishing a lipstick brand, the initial query to ponder is, “Should I opt for a tailored lipstick formulation or opt for a pre-existing private label range?” Both alternatives hold merit, but the most pivotal factor to consider revolves around your financial resources. Crafting a lipstick brand in collaboration with a manufacturer to forge a bespoke formula offers the advantage of a product meticulously crafted for your brand, yet it does entail a higher cost and a lengthier development and testing process. In light of this, let’s consider the private label approach as an illustration. After selecting a lipstick variant with promising development prospects, Xiran factory can offer both ODM and OEM services, adapting the formula as necessary to meet your specific criteria for moisturization, color intensity, fragrance, and longevity in lipsticks. We can aid you in formulating lipstick shades that align with your specifications while also customizing the packaging and private labeling to suit your needs. In doing so, we can assist in producing top-tier products and fostering brand excellence.

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