phone: (021) 345 6789

The best-selling eye makeup brand in Europe

Table of Contents

The best-selling eye makeup brand in Europe.

The fashion and cosmetics industries rely heavily on continuous innovation and experimentation for their success. Consumers perpetually seek novel and cutting-edge methods to express themselves and remain fashionable. Eye makeup, serving as a versatile canvas for creativity, allows individuals to explore diverse colors, textures, and styles.

The industry’s expansion can be attributed to consumers’ regular updates to their eye makeup collections and their willingness to experiment with new looks, driven by the plethora of product options at their disposal.

Overview of eye makeup brands in the European market

Revenue in the eye makeup market amounts to US$5.91bn in 2023. The market is expected to grow annually by 1.54% (CAGR 2023-2028).

In global comparison, most revenue is generated in the United States (US$5,029.00m in 2023).

Preferences for Eye Makeup Products in the European Market:

Natural and Neutral Tones:

Many European consumers prefer eye makeup products that offer natural and neutral tones. Shades like brown, taupe, and beige are often popular for everyday wear.

Smudge-Proof and Long-Lasting Formulas:

European consumers appreciate eye makeup products that have smudge-proof and long-lasting formulas, especially for eyeliner and mascara. These products should withstand various weather conditions and last throughout the day.

Hypoallergenic and Fragrance-Free:

There is a growing preference for hypoallergenic and fragrance-free eye makeup products in Europe, as consumers become more conscious of sensitive skin and allergies.

Waterproof Options:

Waterproof eye makeup products, such as waterproof mascara and eyeliners, are popular, particularly in regions with rainy or humid climates.

Multi-Functional Products:

Consumers in Europe often appreciate multi-functional eye makeup products that can serve various purposes, such as eyeshadow which can also be used as eyeliners.

Cruelty-Free and Vegan Options:

Ethical considerations, including animal testing and the use of animal-derived ingredients, have led to an increased demand for cruelty-free and vegan eye makeup products in Europe.

Favorite Organic Vegan MakeUp Brands In Europe

Vary Vace

Vary Vace is dedicated to crafting top-quality, eco-friendly products composed entirely of organic ingredients suitable for all skin types, Vary Vace even locally sources its minerals! Their product range encompasses a diverse array of makeup, body care, and essential facial care items, all harnessing the natural world’s potency.

Nui Cosmetics

NUI takes a steadfast approach to fashioning vegan cosmetics, utilizing top-tier natural elements to create products that are both gluten-free and eco-conscious. Their meticulously crafted formulations proudly eschew harmful additives such as synthetic dyes, fragrances, silicones, parabens, phthalates, and carmine. Notably, NUI’s vegan cosmetics aren’t just makeup; they also function as nourishing skincare.

Yet, NUI’s allure goes beyond its ingredient list. They offer an inventive packaging solution produced exclusively in Berlin, epitomizing an amalgamation of beauty, eco-friendliness, and practicality. These sustainable packages are thoughtfully assembled using water-based adhesives and innovative design techniques.

BYENE beauty

BYENE defies conventional beauty norms, crafting premium cosmetics that blend seamlessly with skincare. They meticulously curate top-tier vegan and natural ingredients, shunning anything redundant or harmful.Committed to using 100% vegan and natural ingredients, BYENE seamlessly blends makeup and skincare, incorporating powerful elements such as hyaluronic acid, vitamin E, and organic aloe vera. Notably, the brand places a premium on environmental sustainability, embracing eco-friendly methods. In the beauty sector, BYENE is distinguished as a symbol of both forward-thinking innovation and environmental consciousness.

NARS Quad Eyeshadow

Catch eyes with NARS Quad Eyeshadow in iconic shades. Every quad delivers a long-lasting burst of vibrant color, featuring velvety matte, shimmering satin, and multi-dimensional glitter finishes. The inclusion of pure pigments held within an innovative liquid binding system ensures a profound and vivid color payoff in a single application.


Crafted with a unique formula designed to extend the longevity of your eye makeup, this primer effectively maintains the freshness and vibrancy of your eye makeup throughout the entire day. Enhance the endurance of your eye shadow for an impressive 24 hours! This groundbreaking formula not only prevents eye shadow from developing creases or losing its intensity but also guarantees all-day color retention. Its lightweight and comfortable texture is enriched with the potent antioxidants of Vitamin E, making it a versatile choice suitable for all skin tones and types


Within the Lemonade Craze Eyeshadow Palette, discover a dozen sunlit hues featuring both matte and shimmering textures. These twelve colors, each infused with a delicate citrus aroma, enable you to craft a multitude of eye-catching styles. Blend muted tones with vibrant shades to unlock the versatility of the Maybelline Lemonade Craze Eyeshadow Palette, renowned for its lavish pigmentation and boundless creative potential. Employ the softer pastels to accentuate, the deeper shades to add dimension, and the lively citrus hues to accentuate and captivate your eye makeup.


Urban Decay’s colors are avant-garde and sexy, with fashionable color styles, bright, glittering, and dazzling iridescence, focusing on ever-changing creative makeup. The eye-catching 24/7 Glide-On Eye Pencils are available in an impressive array of 38 highly pigmented colors, offering five distinct eyeliner finishes: matte, shimmer, glitter, satin, and metallic. Thanks to their creamy and easily blendable formula, these eye pencils glide effortlessly onto your skin, setting into a waterproof and smudge-resistant eyeliner. Revel in a vibrant, enduring color that remains flawless for up to 16 hours. Whether you aim to line, wing, or venture beyond conventional boundaries, these eyeliners rank among the beauty industry’s finest.

KIKO MILANO Green Me Eyeshadow Palette

Palette with 9 multi-finish eyeshadows, matte, pearly, and metallic, in a powder compact. What sets this collection apart is its eco-conscious approach, with each eyeshadow formulated using 93% raw materials derived from natural sources. Enriched with the nourishing goodness of organic argan oil, cottonseed oil, and avocado oil, these nine captivating shades deliver a seamless, highly pigmented blend with a vegan, ophthalmologist-tested formula. The palette’s eco-friendly packaging is crafted from bio-plastic, derived through maize fermentation, and adorned with natural water-based varnishes.

YSL Lash Clash Extreme Volume Mascara

Lash Clash Extreme Volume Mascara not only imparts intensely pigmented black or brown hues but also delivers a remarkable 200% increase in volume, ensuring up to 24 hours of smudge-resistant wear. Its generously sized Double Conical Brush envelops every lash and retains an ample amount of formula, resulting in significant volume with a single stroke. You have the flexibility to achieve any desired level of volume, ranging from a subtle look with just one stroke to a more dramatic effect with up to five strokes. Lash Clash comes in elegant Yves Saint Laurent packaging, making it the ultimate luxury essential

Who can help you to customize eye makeup products with personal brand labels?

When you need to customize eye makeup products with personal brand labels, you can work with a Private Label Manufacturer. For example, Guangzhou Xiran Cosmetics Co., Ltd. We have global brand cooperation experience and have GMPC, ISO 22716, BSCI, FDA, MSDS, COA. also can help to do CPNP, CPSR, PIF certificate, Certificate of Free Sale, Certificate of Origin, etc.

 They possess significant benefits as follows:

1. Skilled graphic designers on their team craft one-of-a-kind and captivating label designs for your eye makeup products.

2. Their dependable packaging suppliers offer tailored packaging solutions, allowing you to craft a packaging design that reflects your individuality.

3. Proficient cosmetic formulators are at your service to develop exclusive formulas for your eye makeup products, enhancing product efficacy and highlighting key benefits.

4. Seasoned cosmetic consultants and industry experts are available to offer invaluable advice on product development, branding, and ensuring regulatory compliance.

Xiran factory specializes in producing cosmetics products with personalized branding for businesses. It is a major laboratory in the field of cosmetics. We not only offer our products but we can design yours according to your requirements. If you are looking for quality, competitive prices, and exclusive products, the Xiran team works for you and your success.

Share this :

Get Started

Create a unique style for your makeup brand and let our makeup experts provide you with customized solutions!

Send a message