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How to customize base face makeup brand products

Table of Contents

A liquid foundation is a makeup item meticulously designed to enhance skin complexion, achieving a flawless and natural appearance while hiding or smoothing imperfections and uneven skin tones. For numerous women, integrating liquid foundations into their daily beauty routine is indispensable.

Overview of  Face base makeup in the Worldwide market

Revenue in the base Face makeup market amounts to US$31.14bn in 2023. The market is expected to grow annually by 4.28% (CAGR 2023-2028).

In global comparison, most revenue is generated in the United States (US$7,135.00m in 2023).

The type of liquid foundation

Water-Based Foundation

Water-based foundations, devoid of oils and silicones, offer a lightweight consistency that results in a more genuine and breathable complexion. This confers notable benefits for individuals with a propensity for acne, as it bestows a well-hydrated visage, owing to the inclusion of skin-rejuvenating components such as niacinamide, squalane, hyaluronic acid, and various botanical extracts. These foundation formulations demonstrate efficacy across various skin types, including dry and combination, providing a naturally radiant façade enriched with additional moisture. Moreover, their non-comedogenic properties make them an outstanding choice for those predisposed to acne.

Top-rated items

The renowned brand MAC is celebrated for its cult-favorite Face Foundation, cherished for its sheer, dewy coverage. In contrast, Clinique’s water-based foundation has received acclaim for its moisturizing attributes and long-lasting coverage.

Oil-Based Foundation

Oil-based foundation formulations, typically characterized by having oil as the second or third primary component, are exceptionally well-suited for individuals with dry skin, imparting a luminous, dewy complexion. This foundation incorporates components such as mineral oil, jojoba oil, or argan oil to offer exceptional moisturization to the skin. Nevertheless, it is crucial to acknowledge that oil-based foundations may not be the most optimal choice for individuals with oily or acne-prone skin, as they possess the capacity to potentially exacerbate these specific skin issues.

Top-rated items

The Estee Lauder Liquid Foundation distinguishes itself through its long-lasting, high-coverage formulation. Its oil-infused composition delivers a nourishing and pleasantly soothing experience on the skin, rendering it particularly suitable for those with dry or combination skin types. This foundation imparts a matte finish and exhibits remarkable durability, even in the presence of elevated temperatures and high humidity levels.

The preference for different types of makeup base effects (matte, semi-matte, and glossy) can vary widely among individuals and is influenced by cultural, climate, and personal factors rather than being specific to countries or regions. However, I can provide some general observations about preferences for these makeup base effects in different parts of the world:

Preferences for base makeup effects in different regions

Matte Finish

The matte makeup base effect has enjoyed enduring popularity in numerous Western countries, such as the United States, Canada, and parts of Europe. This particular finish is renowned for its association with a refined, matte appearance, a hallmark of modern elegance. Its appeal is particularly strong in formal settings, professional environments. In regions like Saudi Arabia and the UAE, where the climate is hot and arid, matte makeup bases have found favor due to their ability to effectively control oil and shine, addressing common concerns in such settings.

Semi-Matte Finish

Conversely, in countries like South Korea and Japan, a semi-matte finish is often the preferred choice. This finish strikes a delicate balance between matte and dewy, imparting the skin with a vibrant and youthful allure. South Korea, in particular, has championed the “glass skin” trend, advocating for a semi-matte or satin finish that exudes a subtle, radiant glow. In tropical climates like Southeast Asia, the semi-matte finish has gained traction for its capacity to manage shine without leaving the skin overly dry, providing a natural and comfortable look ideally suited for humid conditions.

Glossy Finish

In the cosmopolitan fashion hubs of Paris and Milan, the glossy or dewy makeup base effect holds sway, particularly during high-profile fashion events. This particular finish is renowned for its capacity to bestow a luminous and radiant aspect to the visage, often associated with the realm of high fashion. This inclination for a glossy outcome is embraced by diverse demographics, particularly the younger cohorts, who perceive it as a means to attain a more youthful and serene appearance. This preference transcends international borders and garners adherence on a worldwide scale.

To sum up

It is essential to acknowledge that makeup preferences exhibit considerable diversity even within the same country or region. Furthermore, makeup trends are in a constant state of flux, and what captures the public’s imagination today may undergo transformation in the future. Ultimately, makeup serves as a conduit for self-expression, with individual preferences often taking precedence over cultural or regional trends.

Clarify the functions of various makeup products

Liquid Foundation

Liquid foundation is the preferred option when you want to achieve comprehensive coverage, especially when your goal is to create an even complexion over larger areas of your skin.

Powder foundation

Powder foundation offers a convenient and uncomplicated choice for applying makeup. Typically packaged in a portable compact, it’s ideal for easily refreshing your look while on the go. However, because of its drier consistency, it’s best suited for those with oily skin and few fine lines. For a natural, skin-like finish, we recommend experimenting with Shiseido powders, especially when applied lightly using a powder brush after initial application.

Cream Foundation

Cream foundation can effortlessly imitate the skin’s appearance by acting as emollients, providing a porcelain-like complexion, and smoothing the texture, especially for those with acne scars or mature skin concerns.

Tinted moisturizer 

Tinted moisturizertends to have sheer coverage and may not be ideal for masking heavy discoloration or blemishes. However, it’s amazing for creating a bright, dewy complexion and evening skin tone.

BB Cream

Ideal for various skin types, BB cream, boasts a somewhat creamy composition, serving the dual purpose of evening out skin tone, moisturizing the skin, and offering a subtle hint of color.

CC Cream

Much like BB cream, CC cream, abbreviated for “color correcting,” aims to offer a subtle coverage with a natural tint. These creams are commonly moisturizing and often include anti-aging components. Just as with their alphabetical forerunner, CC creams can assist in achieving an even complexion for a radiant and rejuvenated appearance.

Four skin-friendly ingredients of foundation

Hyaluronic acid

In geographical regions characterized by intense UV radiation such as Southeast Asia, Central America, South America, Africa, and similar areas, where the skin tends to experience heightened dryness as a result of these environmental conditions, it is strongly recommended to consider the utilization of a liquid foundation that is enriched with sodium hyaluronate. This particular component, renowned for its potent humectant properties, serves the dual purpose of imbuing the skin with ample moisture and simultaneously contributing to its preservation, thereby reinforcing the integrity of the skin’s inherent moisture barrier.

Vitamin C

Vitamin C is a potent antioxidant in skincare, shielding the dermis from aging aggressors and enhancing skin’s radiance. It combats dullness, fatigue, and uneven skin tone, offering lasting results. Foundation with vitamin C, like Maybelline Fit Me Dewy Smooth, conceals and treats pigmentation problems, ensuring a brighter and more even complexion.

Salicylic acid

If you have sensitive or acne-prone skin, you seek skincare and makeup products that calm and protect. Salicylic acid clears pores, preventing blemishes and blackheads. It’s ideal for oily skin, regulating sebum for a flawless complexion.

Aloe vera

Aloe vera is the ideal skincare ingredient for a moisturizing foundation. It effortlessly glides on your skin, promoting a youthful, blemish-free, and refreshed appearance. This foundation not only enhances external beauty but also nurtures skin internally. Aloe vera confers a plethora of dermatological advantages, encompassing its anti-aging attributes, ability to ameliorate blemishes, adeptness in mitigating inflammation, and facilitation of expeditious wound healing. It’s especially beneficial for sensitive skin when seeking a foundation with these qualities.

How do customize the perfect foundation makeup product with your brand?

When you start a business in base makeup product customization, a crucial first step is to define a clear product positioning for your brand. Start with three main categories: liquid, powder, and cream. Then, focus on different skin types, such as dry skin, oily skin, sensitive skin, or blemished skin, to better prepare your target audience. This important step will help you customize the ingredients of your product to highlight its unique features and cater to the specific needs of your chosen customers.

Next, your initial budget plan is crucial. Precise finance will be your guide in the complex process of developing and manufacturing your products. A very important point is the selection of suppliers. Good suppliers can help you better realize your plans.. By skillfully navigating these stages, you will pave the way into the competitive world of base makeup products, ensuring that your brand stands out in the market.

Who can help you?

Guangzhou Xiran cosmetics factory have 15 years of experience in formula customization and production solutions. A team of 10 R&D chemists with more than 10,000 stock formula.  More than 10 different kinds of quality testing from raw materials to finish products, using premium natural, vegan, cruelty free, formulas and ingredients. we provide one-stop service to you. From market research, formula customization, product packaging and design, product related record testing and certification, production, final packing and logistics solutions. And we  has served many customers in Europe, America, Asia, the Middle East and South Africa market. Xiran provide exclusive foundation collection for you, meticulously crafted to cater to your unique needs. This specially tailored line features personalized shade matching, custom formulations tailored to your specific skin type, and the flexibility to adjust coverage as you desire. With these innovations, we empower our valued customers to achieve a flawless, natural beauty that stands unrivaled. 

The Xiran factory offers extensive options for tailoring your brand and its associated products. Whether it’s fine-tuning established formulations, crafting bespoke packaging solutions, or ensuring the production of top-tier goods, we are here to empower you. Simply share your vision, and Xiran factory will transform your dreams into reality.

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