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Finding a manufacturer for bath products is more involved than finding a supplier who can add fragrance to a standard formula.
The bath category is quite different: bath bombs, mineral salts, bubble baths, shower gels, bath oils, shower steamers, soaps, spa gift sets. Each format has different ingredients, equipment, packaging, storage requirements and minimum order quantities.
If the parent company of a small gift shop tests 50 white label bath bombs, then it doesn’t have to work with the same manufacturing partner as a hotel chain that’s ordering 20,000 bottles of bubble bath.
For this guide we mainly compared manufacturers on the basis of:
- Bath products
- Custom Formulation and Packaging
- MOQ as published or stated
- Private label and custom manufacturing capabilities.
- Scalability of production
- Suitability for different brand types
Private Label Bath Product Manufacturers Compared
| Manufacturer | Location | Main Bath Product Strength | MOQ Reference | Best Suited For |
|---|---|---|---|---|
| Xiran Cosmetics | China | Body wash, shower products, scrubs, oils and related body care | From 1,000 units/SKU | Startups, importers and complete bath-and-body ranges |
| Midwest Sea Salt Company | United States | Bath salts, mineral soaks, foaming salts and scrubs | Several entry routes; custom projects vary | Spa, hotel, wellness and bath-salt brands |
| Made Natural | United States | Bath bombs, shower steamers, Epsom salts and soaps | Private label commonly from 500 units/formula | Bath-bomb, gift and specialty retail brands |
| FormuNova | United States | Custom bath bombs, shower oils and wellness products | Low-MOQ, project-based | Startups needing U.S. custom manufacturing |
| FMI | United States | Bubble bath, bath salts, body wash, shower gel and in-shower oils | Not publicly fixed | Established retailers and liquid bath projects |
| Metro Private Label | China | Bath oil, shower oil, body wash and shower gel | Commonly 500–1,000 units; bath oil around 1,000 | DTC, Amazon, spa and growing body-care brands |
| SBODi | United States | Bath bombs, salts, steamers, soaps and giftable products | Product-dependent | Boutiques, spas, gift and lifestyle brands |
| SaltWorks | United States | Epsom, Dead Sea and custom private label bath salts | Project-based | Specialist mineral-bath and high-volume brands |
| AW Aromatics | United Kingdom | White-label bath bombs, salts, steamers and soaps | No fixed minimum order | Microbrands, gift stores and market testing |
| Zerun Cosmetic | China | Bath bombs, salts, oils, bubble bath, soap and shower gel | From 500 units on selected products | Brands seeking a broad bath-product portfolio |
MOQ figures should be treated as reference points. Custom-printed packaging, fragrances, product shapes, cartons, testing, and raw-material minimums may increase the actual production quantity.
Quick Answer: Who Should You Choose As Your Bath Products Manufacturer?
Xiran Cosmetics is a great choice for brands requiring liquid bath and shower products, plus body lotion, scrub, butter or body oil, with MOQ starting at just 1,000 units per SKU.
Made Natural, SBODi, FormuNova and AW Aromatics are more bath bomb/shower steamer/soap and giftable self care product focused.
If the main product is bath salts, mineral soaks or Epsom salt products, Midwest Sea Salt Company and SaltWorks are better choices.
FMI is more aligned with scalable liquid bath-and-shower manufacturing with Metro Private Label more on bath oils and liquid body-care products. Zerun Cosmetic boasts one of the widest combinations of bath bombs, salts, oils, bubble baths, soaps and shower gels.
1. Xiran Cosmetics
Xiran Cosmetics is a Guangzhou based private label and OEM/ODM manufacturer that supports body wash, body scrub, body oil, body butter, lotion, cream and related bath-and-body products.
Its body-care manufacturing program starts at 1,000 units per SKU, and offers a structured small-batch solution for emerging brands that require more customisation than a simple white-label supplier.
Xiran Cosmetics is most applicable when a brand would prefer a liquid bath-and-shower collection rather than a line that revolves mainly around bath bombs or mineral salts.
A coordinated collection might include:
- Body wash or shower gel
- Exfoliating Body Scrub.
- Body cream
- Body butter
- Body oil
Brands can adjust the formula direction, the fragrance, the texture, the active ingredients, the packaging, the labels and the outer cartons. Having one manufacturer can also help to ensure that the fragrances and visual identity are consistent across multiple products.
Best for: Startups, e-commerce brands, importers, distributors, salons, spas, and companies that are developing a full bath-and-body line.
2. Midwest Sea Salt Company
Midwest Sea Salt Company Private Label Bath, Body, Spa and Mineral Based Products.
Its range includes bath salts, mineral soaks, foaming bath salts, Epsom salt products, Dead Sea salt products, foot soaks and body scrubs. It provides made-to-order private label manufacturing, not just generic pre-produced inventory.
Several ways to enter the company.
The company’s Private Label-Ready program allows brands to begin with very small quantities of chosen unlabelled products, with fully customised projects requiring higher commercial requirements. “Most standard private label projects start at about $2,000 depending on packaging, formula complexity, product type, and number of SKUs,” says Midwest. There also have been some advertised custom bath-salt projects, starting at about 250 units.
This flexibility makes Midwest relevant to small wellness brands and more developed spa or hospitality projects.
Ideal for: Spa brands, hotels, wellness companies, gift businesses, mineral bath brands, and retailers specialising in bath salts or body scrubs.
3. Made Natural
Made Natural is a U.S. manufacturer of bath bombs and bath and wellness-related products.
The product offering includes bath bombs, shower steamers, Epsom salt offerings, bubble bars, handmade soaps and private label giftable bath products. “Brands can experiment with different scents, colours, product shapes, packaging to fit custom formulation needs.
The company sells bath bomb wholesale in smaller ready-to-ship quantities, some of which begin at about 25 units. The full private label projects generally start at around 500 units per formulation, while shower-steamer projects are between 250 and 1,000 units, depending on how much customisation is involved.
Made Natural is particularly evident when bath bombs are the main product, not just a small component of a liquid body-care line.
Best for: bath bomb brands, hotels and spas, gift retailers, subscription boxes, boutiques and e-commerce companies creating seasonal collections.
4. FormuNova
FormuNova is a U.S. based manufacturer specialising in custom formulation and private label for the beauty, personal care, wellness and household industries.
Relevant bath capabilities include custom bath bombs, aromatherapy, scrubs, lotions, speciality soaps and shower-oil concepts. The company provides low minimum custom manufacturing and product formulation, manufacturing, packaging and launch preparation support.
FormuNova could be a good fit for a founder who wants something more custom than a white label bath bomb off the shelf, but not yet at the production scale required by a large industrial manufacturer.
Exact MOQ will depend on formula, shape, fragrance, packaging, standard or custom components for the project. Buyers should ask for one combined quotation showing development fees, samples, testing, packaging and production.
Best For: U.S. startups, wellness entrepreneurs, boutique bath brands, and companies in need of custom product development in smaller quantities.
5. FMI
FMI is a full-service contract manufacturer for the beauty, personal care, home care, fragrance and related categories with U.S. based operations.
It is suitable for both bathing and showering and includes bubble bath, bath salts, bath beads, body wash, body scrub, shower gel and in-shower oils and lotions. The company also does formulation, scale-up, manufacturing, filling and packaging.
FMI lends itself more to liquid and gel bath products than to small-batch bath bomb collections.
Its manufacturing model should appeal to companies with defined product specifications, retail channels or recurring production needs. There isn’t one standard MOQ for the company, as minimums vary by formula, batch size, packaging, and production process.
Best for: Established retailers, prestige personal care brands, hotel groups, distributors and companies requiring scalable liquid bath-and-shower manufacturing
6. Metro Private Label
Metro Private Label provides private label and OEM/ODM manufacturing services for bath oil, shower oil, body wash, shower gel, lotion, scrub, butter and other personal care products.
Its custom bath-oil projects typically start at about 1,000 units per SKU, but the company says some seasonal or DTC test projects can sometimes be manufactured at 300–500 units.
For body wash and shower gel, published MOQ guidance is typically 500-1,000 units for early stage projects, depending on formula and packaging.
Oils and liquid bath products are more compatible with Metro than mineral salts and homemade bath bombs.
Potential concepts are spa bulk sizes, hotel size shower gel, moisturising body wash, foaming shower oil and aromatherapy bath oil.
Great for: DTC brands, Amazon sellers, spa companies, hotels and emerging brands with a focus on bath oil or liquid cleansing products.
7. SBODi
SBODi is a wholesale and private label bath bomb, shower steamer, bath salts, soap, oil, candle and other self-care product supplier in the U.S.
Its strength is the ability to mix bath products with fragrance led gifting categories. One supplier can provide a brand with a coordinated range of bath bombs, shower steamers, soaps, candles and gift sets.
The company does not publish one universal MOQ that applies to every product and customisation route. It does publicly offer private label bath bombs and wholesale sample or assortment options.
Brands should be aware of the difference between purchasing off the shelf wholesale products and creating custom formulas, colours, shapes, labels or packaging.
Best for: Boutiques, spas, gift shops, lifestyle brands, subscription boxes, and e-commerce companies curating self-care collections.
8. SaltWorks
SaltWorks is a speciality salt processor and private labeller, not a general cosmetics factory.
It produces and packages custom branded gourmet and bath salts with capabilities including salt screening, cleaning, drying, blending and multiple packaging formats. Its relevant products are Epsom salt, Dead Sea salt and mineral salts for bath soaks, scrubs and spa treatments.
SaltWorks is the way to go if the product focuses on mineral quality and scalable processing of salt.
It is less suitable for brands that expect one supplier to make everything from bubble bath to shower gel, bath bombs and lotions, as well as the salt range.
There is no one universal MOQ for bath salt projects at the company at present. There’s some historical company information on private label programs from about 1,000 pouches to very large retail production. The current requirements should be confirmed directly.
Perfect For: Niche bath salt brands, grocery and drug retailers, spa product suppliers, established wellness companies, and large private label mineral salt programs.
9. AW Aromatics
UK bath and body businesses? Take a look at AW Aromatics’ low barrier white label route.
It has bath bombs, Himalayan salt bath bombs, bath salt, shower steamers, soaps, whipped soaps, carrier oils and aromatherapy gifts.
The company does not have a fixed minimum order policy. For orders under £50 + VAT, there will be a small processing charge; however, larger orders qualify for wholesale and bulk discounts.
This model is good for testing demand, but buyers should understand that AW’s white-label products come in standard formulas, colours, sizes and packaging.” Branding is added by the buyer but there is not the same formulation control as with a fully custom OEM project.
Best for: UK microbrands, market sellers, gift shops, spas, online stores and founders testing bath products with little inventory risk.
10. Zerun Cosmetic
In this comparison, Zerun Cosmetic has one of the broadest ranges of bath products.
The catalogue features bath bombs, bath salts, bath oils, bubble baths, body wash, shower gel, soaps and body scrubs. Brands can customise fragrance, colour, ingredients, the shape of the product, labels and packaging.
Minimum order quantities vary a lot by product:
- Basic soaps and stuff in standard bottles can start around 500 units.
- Shower gel usually starts around 500–1,000 units.
- Custom bath bombs generally start at about 3,000 units.
- Custom tubes can require 3,000-5,000 pieces.
This variety offers the brands a chance to source multiple categories from one company. However, the buyer needs to compare the MOQ and equipment needs for each SKU individually.
Best for: Bath and body brands, wholesalers, gift set companies, e-commerce sellers and businesses developing a broad bath product portfolio.
Final Thoughts
Not every private label bath product manufacturer is a good match for every brand.
The right manufacturer isn’t always the biggest factory or the lowest-priced supplier. It is the partner whose product formats, level of customisation, MOQ, quality process and production structure match your actual launch plan.
If you are thinking about starting your own line of private label bath products, Xiran Cosmetics can help you with everything from selecting the formula and creating samples to packaging, testing, production and preparing for export. Share your preferred product types, fragrance direction, target market, packaging needs and estimated order quantity and our team will provide a one-stop solution for your brand.
