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Private Label Makeup Manufacturers

Best Private Label Makeup Manufacturers in the USA

Table of Contents

Makeup Market Overview of USA

In 2024, the revenue in the makeup market in the Americas amounts to US$30.26bn. It is projected to have an annual growth rate of 4.28% (CAGR 2024-2028). In 2024, the United States leads globally in cosmetics revenue with an impressive $20,130 million. On a personal level, that’s about $29.76 per person. Interestingly, it’s expected that 75% of makeup sales by 2024 will come from Non-Luxury products, showcasing a shift in consumer preferences towards more accessible beauty options.

The American makeup market is witnessing several notable trends. The rise of clean beauty, emphasizing natural and sustainable ingredients, reflects a growing consumer consciousness. Inclusivity is gaining prominence, with brands diversifying product ranges. The digital era influences purchasing behavior, with e-commerce and social media driving sales. Additionally, customizable and personalized makeup experiences are becoming popular, catering to individual preferences. Overall, the market is evolving toward inclusivity, sustainability, and a tech-driven shopping experience.

Preferences for Makeup Products in the USA

Clean and Natural Ingredients:

There’s a growing preference for products with clean, natural, and organic ingredients. Consumers are increasingly conscious of what they apply to their skin.

Cruelty-Free and Vegan Options:

Ethical considerations play a significant role. Many consumers seek cruelty-free and vegan makeup options, reflecting a commitment to animal welfare.

Inclusivity and Diversity:

There’s a demand for makeup brands that cater to diverse skin tones. Inclusivity in shade ranges is crucial for meeting the needs of all consumers.

Long-lasting and High Performance:

Americans value makeup products that offer durability and high performance, lasting throughout the day without the need for frequent touch-ups.


Eco-friendly packaging and sustainable practices are increasingly important. Consumers are drawn to brands committed to reducing their environmental impact.

Technology Integration:

Innovative formulations and the integration of technology, such as skincare benefits in makeup, appeal to consumers looking for multifunctional products.

Hot-Selling Makeup Products in the USA

Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation:
long lasting foundation

Key Features: Offers a wide shade range, providing a soft matte finish and long-lasting wear.

Popularity: Celebrated for its inclusivity in catering to diverse skin tones.

Urban Decay Naked Palette:

Key Features: Iconic eyeshadow palette with neutral tones for versatile looks.

Popularity: Known for its high pigmentation and blendability.

Maybelline Instant Age Rewind Eraser Concealer:

Key Features: Drugstore favorite known for concealing and brightening.

Popularity: Features a convenient built-in applicator.

Anastasia Beverly Hills Brow Wiz:

Key Features: Precision eyebrow pencil for natural-looking brows.

Popularity: Loved for its fine tip and spoolie for blending.

NARS Radiant Creamy Concealer:
liquid concealer

Key Features: Buildable coverage with a radiant finish.

Popularity: Effective for concealing imperfections and brightening.

Milani Baked Blush:

Key Features: Highly pigmented blush with a shimmery finish.

Popularity: Adds a radiant flush to the cheeks.

Top Private Label Makeup Manufacturers in the USA

Indigo Private Label Cosmetics

Indigo Private Label Cosmetics, founded by a family with three generations of beauty industry expertise, offers nontoxic beauty products. To address the hurdles faced by smaller brands in distinguishing themselves, Indigo now provides a flexible private label program, eliminating compulsory minimum order quantities. This enables brands to effortlessly enter or broaden their presence, free from restrictive limitations. With decades of industry experience, they are a trusted partner for entrepreneurs, salons, and makeup artists, offering high-quality products and packaging to elevate your brand.

Guangzhou Xiran Cosmetics Factory
xirancosmetics website

Guangzhou Xiran Cosmetics Factory, a leader with 15 years of experience in formula customization, operates in a GMPC and IS022716-certified workshop. Their 10-member R&D team holds over 10,000 stock formulas, focusing on quality testing with premium, natural, vegan, and cruelty-free ingredients. Providing a comprehensive one-stop service. Xiran has full cosmetics quality control from raw material, package, and each production process to finished goods from appearance, and function, to physical and chemical aspects from storage, production, and personal environment to ensure quality products. Despite being a Chinese factory, Xiran offers robust support for your business through its extensive experience and cost-effective product offerings.

Audrey Morris Cosmetics

Audrey Morris Cosmetics stands as a premier custom and private label cosmetics, skincare, and hair care manufacturer based in Florida, with over 57 years of expertise. Their skilled chemists are dedicated to turning your ideas into reality, providing high-quality, custom-formulated products. Whether you’re a small or large client, they pride themselves on delivering top-notch service, ensuring customer satisfaction. The company excels in innovative product development and offers full-service contract manufacturing.

Radical Cosmetics

With a legacy dating back to 2003, Radical Cosmetics has been a reliable force in cosmetics and skincare contract manufacturing. Proudly made in the USA, their products prioritize sustainability, transparency, cruelty-free practices, ethical sourcing, and a paraben-free formulation. Embracing clean ingredients and high-quality formulas, they focus on performance, ensuring every product delivers on application, wearability, and comfort. With a dedication to ethical consumerism, Radical Cosmetics exemplifies the forefront of the Clean Beauty Movement, providing safe alternatives with transparency and sustainability at its core.

Grafton Private Label Cosmetics

Grafton Private Label Cosmeticsoffers a seamless solution for creating your beauty brand. With a range of manufactured cosmetics and skincare products, you can personalize them with your brand name. They offer contract manufacturing and personalized formulation services, empowering you to create distinctive products with the support of their dedicated research and development team. Custom packaging and logo design services are available, ensuring your brand’s distinct identity. Grafton, in operation since 1962, boasts a 30,000-square-foot facility, aiding clients featured in major retailers. Their one-on-one consultation services guide you through every step, making brand creation effortless and innovative.

Auraline Beauty

Auraline Beauty, founded in Los Angeles, is a go-to destination for private-label cosmetics that aims to fill the gap in quality and innovation. With a commitment to making the beauty brand launch process enjoyable and straightforward, Auraline Beauty provides a diverse range of over 500 products. Their dedicated team assists in creating collections aligned with your brand identity. Offering high-quality formulas and on-trend products, Auraline Beauty ensures an exceptional private-label experience.

Columbia Cosmetics

Established in 1978 in the San Francisco Bay Area, Columbia Cosmetics has evolved into a leading private label cosmetic manufacturer in North America. Renowned for its full line of stock color cosmetics, avant-garde skincare products, and bespoke formulation services, Columbia Cosmetics operates from a cutting-edge 65,000-square-foot facility. Hosting laboratories, corporate offices, an art department, and product showrooms, the company’s influence spans over 170 countries. Serving prestigious cosmetic retailers, salons, spas, and boutiques globally, Columbia Cosmetics’ products grace magazine features, movie sets, and runways, and have earned numerous accolades for their quality and innovation.


Selecting a private label cosmetics manufacturer is crucial for a brand’s success. It ensures unique product offerings, quality control, and flexibility. It means your products will stand out, quality is in check, and you have room to adapt. Working closely with a reliable manufacturer lets you shape products just the way you envision, keep that exclusive vibe, and quickly catch onto what’s hot in the market. This teamwork builds your brand’s personality, keeps customers coming back, and sets you apart in the ever-evolving cosmetics scene.

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Private Label Makeup Manufacturers

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